Certified Search Engine Optimization Professional
- Offered byVSkills
Certified Search Engine Optimization Professional at VSkills Overview
Duration | 15 hours |
Total fee | ₹2,999 |
Mode of learning | Online |
Credential | Certificate |
Certified Search Engine Optimization Professional at VSkills Highlights
- Earn a certificate of completion from Vskills
- Get Lifelong e-learning access
Certified Search Engine Optimization Professional at VSkills Course details
- How SEO (Search Engine Optimization) works
- How to boost traffic to your site
- Selecting Best Keywords for SEO
- Optimizing Your Pages
- Off-Page SEO
- ON-Page SEO
- SEO algorithms
- This certification will teach you the essentials to master SEO & will take you from beginner to advanced level
- You will learn how to optimize your website & content to increase conversions & organic traffic & how to stay ahead & rank on the first page of numerous keyword searches
- You will be able to meet the company’s need for running Search Engine Optimization Campaigns across various channels by including Digital Marketing techniques
Certified Search Engine Optimization Professional at VSkills Curriculum
What is On-Page Optimization?
Keyword Research with Google Keyword Planner.
How to Select a Domain Name?
Page Naming {URL Structuring} and Folder Naming
Image Naming, Image Title and ALT Tags Creation
What are Meta Tags
Description
Keywords
Author
Country
Robots
Redirection Tags
Headings Tags {H1 to H6}
What is Content Writing?
SEO Friendly Content Writing {Insert keywords in content}
Anchor Text, Link Title
Robots.text file use and creation
HTML Sitemap creation
XML Site Map Creation
Ror text sitemap
Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
Why is Alexa?
Alexa Integration
What is Off-Page Optimization?
What are Backlinks?
Why Backlinks are Important?
How to Get Backlinks?
Difference Between Do-Follow and No-Follow Backlinks
What is Google Page Rank?
How to Increase Page Rank?
Search Engine Submissions
Directory Submissions
Article Writing and submissions
Press Release writing and submissions
Blog Posting and comment writing
Classifieds posting
Forum Posting
Business Listing
Social Bookmarking
Social Networking
RSS Feeds
Search Engine Algorithms
Basics
What is Search Engine's Algorithms?
How Algorithms Works?
Why a Search Engine needs to update its Algorithm?
Search Engine Penalties and Recoveries.
Why a Search Engine penalizes a Website?
Advanced
How to optimize your site for Google Hummingbird Algorithm?
What is Google Panda Algorithm?
What is Google Penguin?
What is Google EMD Update?
How to save your site from Google Panda, Penguin and EMD Update?
How to recover your site from Panda, Penguin and EMD?
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