Certified Services Marketing Manager
4.5 /5- Offered byVSkills
Certified Services Marketing Manager at VSkills Overview
Duration | 18 hours |
Total fee | ₹3,499 |
Mode of learning | Online |
Difficulty level | Advanced |
Official Website | Go to Website  |
Credential | Certificate |
Future job roles | Conditional Formatting, COQ, Area Sales Manager, Marketing Manager , Copy writing |
Certified Services Marketing Manager at VSkills Highlights
- Earn a certificate of completion from Vskills
- Get lifelong e-learning access
- Life time job support
Certified Services Marketing Manager at VSkills Course details
Marketing Management & Consumer Behavior
MIS & Market Research
Services Strategy
Market Segmentation
Service Branding & Visual Merchandising
Pricing & Distribution
External & Internal Marketing
Service Quality Management
International Marketing
Consumer Relationship Management
This Vskills Services Marketing Certification will teach you important & crucial concepts in Services Marketing
Learn about marketing of service offerings in Indian and International markets
The certification tests the candidates on various areas in marketing management, MIS, CRM, market research, market segmentation, service strategy, Pricing, Demand management, consumer protection law, international marketing service failure and recovery
Certified Services Marketing Manager at VSkills Curriculum
Introduction to Services Marketing
Service Basics and Differences with Goods
Service Characteristics
Growth and Career Opportunities
Marketing Management
Marketing Basics
The Value Proposition
Marketing Philosophies and Challenges
Marketing Planning and Tasks
The Marketing Environment
Micro and Macro Environment
Indian Industrial Policy of 1991
Services Sector Enterprise
Operational Characteristics
Service Tax
Consumer Behavior
Indian Consumer Basics
Consumers Expectations and Psychological Factors
The Purchase Decision Process
MIS and Market Research
MIS Basics and Role
Marketing Research Methods
Online Marketing Research
Services Strategy
Strategic Planning Process
Market-oriented Strategy
Corporate Strategy and Social Responsibility
Market Segmentation
Segmenting Consumers
Segmentation Criteria
Segmentation Customization and Stages
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