Certified Social Media Marketing Professional

Offered byVSkills

Certified Social Media Marketing Professional
at
VSkills
Overview

Companies specializing in web-based business or website promotion are constantly hiring knowledgeable social media marketing professionals

Duration	15 hours
Total fee	₹2,999
Mode of learning	Online
Credential	Certificate
Future job roles	AngularJS, Animation, Agile scrum, Ajax, Android

Certified Social Media Marketing Professional
at
VSkills
Highlights

Earn a certificate of completion from Vskills
Get Lifelong e-learning access

Certified Social Media Marketing Professional
at
VSkills
Course details

Skills you will learn

Marketing Sales Social media marketing Communication skills

Who should do this course?

For professionals and graduates wanting to excel in their chosen areas
For those who are already working and would like to take certification for further career progression

More about this course

Vskills certification for Social Media Marketing Professional assesses the candidate as per the company’s need for web site promotion and optimization on various social media websites like Facebook, Twitter, LinkedIn, etc
The certification tests the candidates on various areas in social media marketing concepts which includes the knowledge of social media platforms and tools, social media strategies, social commerce, social media metrics, social media analytics and ROI measurements
Earning Vskills Social Media Marketing Professional Certification can help candidate differentiate in today's competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential

Certified Social Media Marketing Professional
at
VSkills
Curriculum

Social Media Basics

Introduction to the course

What is Social Media?

Social Media is Big and Active

Online World is Getting More and More Social

Negative Impact Created by Unsatisfied Customers

Negative Impact Created by Naive Employees

Opportunity Loss by Not Being on Social Media

Case Studies on Social Media Usage

Brand Building through Social Media

Sales through Social Media

CRM through Social Media

Internal Communication using Social Media

Lead Generation through Social Media

Generating Traffic through Social Media

Fund Raising through Social Media

ORM Example - Apple Feedback on Mouthshut

Getting Started with Social Media

How to Start Using Social Media?

How to Select Social Media Channels?

How to Acquire Reach on Social Media?

What Returns to Expect from Social Media?

How to Set Social Media Objectives?

How to Choose an Identity on Social Media?

How to Build Engagement?

How to Attribute Returns to Social Media?

Social Media Channels Overview

Facebook Overview for Businesses

Twitter Overview

LinkedIn Overview

Pinterest Overview

Conclusion Lecture

Certified Social Media Marketing Professional
at
VSkills
Faculty details

Kapil Nakra

Kapil Nakra, a graduate from IIT Delhi, is a first generation Serial Entrepreneur. He is a Co-founder of Digital Vidya. As a pioneer of Digital Marketing in India, Kapil has grown along with the Internet Industry as a User, a Service Provider and now as an Educator.

Pradeep Chopra

A graduate from IIT Delhi, Pradeep is a core member of the Global Committee at SEMPO (Search Engine Marketing Professional Organization), a non-profit that nurtures the growth of Digital Marketing globally. He also sits on the advisory board of Social Media Chambers Malaysia. Pradeep Chopra is the CEO & Co-founder of Digital Vidya, India's largest Digital Marketing training company.