Certified Web Analytics Professional
- Offered byVSkills
Certified Web Analytics Professional at VSkills Overview
Duration | 15 hours |
Total fee | ₹2,999 |
Mode of learning | Online |
Credential | Certificate |
Certified Web Analytics Professional at VSkills Highlights
- Earn a certificate of completion from Vskills
- Get Lifelong e-learning access
Certified Web Analytics Professional at VSkills Course details
- For professionals and graduates wanting to excel in their chosen areas
- For those who are already working and would like to take certification for further career progression
- Vskills certification for Web Analytics assesses the candidate as per the company’s need for running Web Analytics Campaigns across various channels including Digital Marketing techniques
- Earning Vskills Web Analytics Professional Certification can help candidate differentiate in today's competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential
Certified Web Analytics Professional at VSkills Curriculum
Introduction
What’s analysis?
Is analysis worth the effort?
Analysis vs intuition
What is web analytics?
Getting started with Google Analytics
Navigating Google Analytics
Basic Metrics
Main Sections of Google Analytics reports
Traffic Sources
Direct, referring, and search traffic
Campaigns
AdWords, Adsense
Content
Pages and Landing Pages
Event Tracking and AdSense
Site Search
Visitors
Unique visitors
Geographic and language information
Technical reports
Benchmarking
Goals & Ecommerce
Setting-up goals
Goal reports
Ecommerce tracking
Actionable Insights and the Big Picture
Recap of Google Analytics reports and tools
Finding actionable insights
Getting the organization involved
Creating a data-driven culture
Resources
Web analytics tools
Other courses offered by VSkills
Student Forum
Anything you would want to ask experts?
Useful Links
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