Cognitive Psychology: Employee and Customer Behaviour
- Offered byFutureLearn
Cognitive Psychology: Employee and Customer Behaviour at FutureLearn Overview
Cognitive Psychology: Employee and Customer Behaviour
at FutureLearn
Duration | 3 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Cognitive Psychology: Employee and Customer Behaviour at FutureLearn Highlights
Cognitive Psychology: Employee and Customer Behaviour
at FutureLearn
- Earn a certificate from Future Learn
- Students will get free 7-day trial
- Get complete online assessments to test knowledge and prove skills
Cognitive Psychology: Employee and Customer Behaviour at FutureLearn Course details
Cognitive Psychology: Employee and Customer Behaviour
at FutureLearn
Skills you will learn
More about this course
- This three-week course will help you explore the role of the subconscious and emotions in decision-making and strategies for capturing the attention of your customers
- With this knowledge, you'll be empowered to not only attract the customers you want, but understand, anticipate, and meet their needs completely.
- Exploring priming in psychology, you'll learn to identify a prime and distinguish it from an influence that people are consciously aware of
- You'll discuss examples from everyday life as well as examining a number of studies showing priming effects. With this knowledge, you'll start to think about how you could design your own prime
- With an understanding of primes, you'll then explore how to use a wide range of them using the SALIENT checklist
- You'll discuss the role of salience in decision-making and the components of salient messages before examining the role of anchoring and peak-end evaluation
- This knowledge will help you explore how to apply concepts to your organisation
- Exploring the role emotions play in decision-making, you'll debate the relationship between rational behaviour and emotions
Cognitive Psychology: Employee and Customer Behaviour at FutureLearn Curriculum
Cognitive Psychology: Employee and Customer Behaviour
at FutureLearn
Priming
Welcome
The least conscious element of MINDSPACE
Evidence for priming
Controversy over prime studies
The SALIENT checklist
Wrap up
Salience
Introduction to Salience
Making things salient
Salience and heuristics
Attention
Wrap up
Affect
Introduction to affect and emotion
Are emotions rational?
The neuroscience of affect
Affect in practice
Wrap up
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