Coventry University - Competitor Analysis: From Business Level Strategy to Organisational Structures
- Offered byFutureLearn
Competitor Analysis: From Business Level Strategy to Organisational Structures at FutureLearn Overview
Competitor Analysis: From Business Level Strategy to Organisational Structures
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Competitor Analysis: From Business Level Strategy to Organisational Structures at FutureLearn Highlights
Competitor Analysis: From Business Level Strategy to Organisational Structures
at FutureLearn
- Duration 2 weeks
- Weekly study 5 hours
- 100% online Learn at your own pace
Competitor Analysis: From Business Level Strategy to Organisational Structures at FutureLearn Course details
Competitor Analysis: From Business Level Strategy to Organisational Structures
at FutureLearn
Skills you will learn
More about this course
- What is competitor analysis, and how can it help businesses outperform their rivals? Understanding your competition is vital to surpassing them. This short, 360-degree course will explain how.
- Competitive analysis can be defined as identifying a businesses major rivals and researching their products, sales, and marketing strategies. The right competitive analysis framework and tools can play a major part in planning your future strategies and decision-making.
- In this course, you'll get to grips with understanding organizational goals and values, and why it's important to think of your competitors as stakeholders. You'll also explore the different types of organizational structures, such as the 'lean pyramid'.
- Find out how you can easily perform competitive analysis by using the right tools. Although many tools target a particular niche, more generic tools can be used to analyze multiple areas of a competitor and their strategies to give you an overview of their efforts, allowing you to see potential avenues for growth.
- Business level strategies provide a way to add value to customers by exploiting a firm's core competencies. In this course, you'll examine how such strategies can help a company gain the competitive advantage in the marketplace.
Competitor Analysis: From Business Level Strategy to Organisational Structures at FutureLearn Curriculum
Competitor Analysis: From Business Level Strategy to Organisational Structures
at FutureLearn
Organisation Goals and Values
Welcome to the course
Organisational value and stakeholders
Organisational vision and mission
Summary activities
Strategic Actions -Business-level Strategy
Welcome to the course
Lean organisational pyramid
Generic strategy
Bowman's Clock
Summary activities
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