Consumption, Marketing and Culture
- Offered byCoursera
Consumption, Marketing and Culture at Coursera Overview
Duration | 18 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Consumption, Marketing and Culture at Coursera Highlights
- Earn a Certificate upon completion
Consumption, Marketing and Culture at Coursera Course details
- This course prepares students for a more analytical understanding in the role that marketing activities play in shaping our consumer cultures and lives
- In this MOOC we think about marketing in terms of what marketing does rather than how we do it
Consumption, Marketing and Culture at Coursera Curriculum
Week 1: Markets, ideology and gender
Introduction to Consumption, Marketing & Culture
Audio - Marketing and ideology
Audio - Marketing and heteronormativity
Activity - Start a study journal
Marketing ideology and mass media
Keeping mum in the kitchen
Activity - Reflecting on structural sexism
Week 1 summary
Markets, ideology and gender
Week 2: Digital consumer culture
Audio interview - Digital culture
Audio interview - Surveillance capitalism and communicative capitalism
Surveillance capitalism is an assault on human autonomy
Activity - Reflecting on your own data footprint
Week 2 summary
Digital consumer culture
Week 3: Consumers and the environment
Audio interview - Environment
MOOC summary
Mass consumerism is destroying our planet
Recording your carbon footprint
Consuming less
Week 3 summary
Consumers and the environment
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