Northwestern University - Content, Advertising & Social IMC
- Offered byCoursera
Content, Advertising & Social IMC at Coursera Overview
Duration | 8 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Content, Advertising & Social IMC at Coursera Highlights
- This Course Plus the Full Specialization.
- Shareable Certificates.
- Graded Programming Assignments.
Content, Advertising & Social IMC at Coursera Course details
- Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.
- Additional MOOC 4 faculty include:
- * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)
- * Steffi Decker (Junior Partner, Chong and Koster)
- * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)
Content, Advertising & Social IMC at Coursera Curriculum
Content Strategy
Importance of Content in Social Marketing
Paid / Owned / Earned Media
Welcome to MOOC 4!
Meet Your Instructors
Grading and Logistics
The Frustration with Peer Review Assignments
Social Marketing Toolkits
Course Bookstore
A Note on the Frequency of Capstone Offerings
Special Toolkits for Paid/Financial Aid Learners
Quiz 1
Advertising
How to Develop Facebook-type Advertising Pt 1
How to Develop Facebook-type Advertising Pt 2
Free Social Marketing Toolkit
Quiz 2
Social Integrated Marketing Communications (IMC)
Social IMC Strategy
What is Gamification?
Keep Them Coming Back
Applications for Social IMC Strategy
Social IMC Example: Ridgid Plumber Forum
Social IMC Example: Carling Black Label
Social IMC Example: North Face
Social IMC Example: American Express
Engaging Your High-Value Markets
Rolling Out Your Blog
A/B Split Testing in 4 Easy Steps - Step 1 Building your Testing Grid
Step 2 - Creating your Tracking URLs
Step 3 - Executing Your Plan
Step 4 - Analyzing your Results
Hootsuite offers a Free message scheduler to automate message distribution
Assignment Overview
What is A/B Split Testing?
Download the A/B Testing Assignment Spreadsheet
Free E-books on A/B Testing
Quiz 3
Measuring Your Social Programs
Three Social Strategies
Measuring Social IMC Programs
Key Performance Indicators
Testing Your Strategies
Download the Lecture Video Slides
What Comes Next?
Quiz 4
Content, Advertising & Social IMC at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?