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Northwestern University - Content Strategy for Professionals: Capstone Project 

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Content Strategy for Professionals: Capstone Project
 at 
Coursera 
Overview

Duration

2 hours

Start from

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Total fee

Free

Mode of learning

Online

Difficulty level

Intermediate

Official Website

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Credential

Certificate

Content Strategy for Professionals: Capstone Project
 at 
Coursera 
Highlights

  • 50% started a new career after completing these courses.
  • Earn a shareable certificate upon completion.
  • Flexible deadlines according to your schedule.
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Content Strategy for Professionals: Capstone Project
 at 
Coursera 
Course details

More about this course
  • The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact.
  • The Capstone is centered on a fictional web startup, Wish I Was There, which aims to be the go-to travel guide for anywhere in the world using recommendations crowdsourced from local experts. While it is not a real company, the assignment you are asked to complete is similar to the work you would do in the real-world. By the time you've finished developing your response to this case, you will see how it directly relates to what confronts you in your own work. For the Capstone assignment, assume you have been selected to develop a Content Strategy for the section of Wish I Was There's website for the region, people and culture where you live and work. You will need to create a visual mock-up of a webpage that appeals to the audiences you want to reach as well as a comprehensive plan to engage with them.
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Content Strategy for Professionals: Capstone Project
 at 
Coursera 
Curriculum

Capstone Overview and Directions

The Content Strategy Capstone Project

Overview & Directions

Content Strategy for Professionals Capstone Project Story

Background

The Travel Website Landscape

Wish I Was There

Future Development

Your Assignment

Assignment Submission

Peer Review

Don't forget to do your 3 peer reviews!

Content Strategy for Professionals: Capstone Project
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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    Content Strategy for Professionals: Capstone Project
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