Northwestern University - Content Strategy for Professionals: Expanding Your Content's Reach
- Offered byCoursera
Content Strategy for Professionals: Expanding Your Content's Reach at Coursera Overview
Duration | 5 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Content Strategy for Professionals: Expanding Your Content's Reach at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 3 of 5 in the Content Strategy for Professionals Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Approx. 5 hours to complete
- English Subtitles: French, Portuguese (European), Russian, English, Spanish
Content Strategy for Professionals: Expanding Your Content's Reach at Coursera Course details
- In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach.
- You will begin by learning how to utilize content trends to jump-start your organization's influence. You'll also look at how to engage with multi-channel digital communities across all social media. Finally, you'll hear about some of the best ways to enhance your content with new interactivity tools and gamification.
- In this information age, every organization depends on its employees and those it serves to understand where it is going and what advances the organization has made. Content Strategy will enable you to tell your important stories with far greater impact and to a large, more valuable audience.
- Guest lecturers in this course include:
- -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)
- -- Emily Withrow, Assistant Professor, Medill, Northwestern
Content Strategy for Professionals: Expanding Your Content's Reach at Coursera Curriculum
Utilizing Content Trends
Introduction from Professor Lee
Jump-Starting Your Organization's Infleuience
New and Emerging Content Trends
Creating Shareworthy Content
What Does Your Audience Find Interesting
Making the Most of Limited Resources
Putting the "Strategy" in Content Strategy
What is Content Strategy?
Course Content
How Do I Get the Most Out of This Course?
Meet the Team
Social Networks and Digital Media
Trends in Social Media
Considerations When Developing Content Strategy
Your Role with Your Audience
The Best Social Strategies
Proving Social ROI
ROI in Any Organization
Social Strategies with Bottom-Line ROI
Interactivity and Gamification
Interactivity and Gamification
Interactivity's Impact on Storytelling
Personalize Your Interactions
Telling Stories Through Gamification
Examples of Interactivity
Creating a Lean-Back Experience
An Interactive Trap
When an Interactive Barrier has Reward
Data Visualization
Narrative Transport
Join us for MOOC 4 - Ensuring Your Content's Impact!
Content Strategy for Professionals: Expanding Your Content's Reach at Coursera Admission Process
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