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Northwestern University - Content Strategy for Professionals: Managing Content 

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Content Strategy for Professionals: Managing Content
 at 
Coursera 
Overview

Upskilling is a better roadmap to success. Enroll in this course to learn content strategy for professionals

Duration

6 hours

Total fee

Free

Mode of learning

Online

Difficulty level

Beginner

Credential

Certificate

Content Strategy for Professionals: Managing Content
 at 
Coursera 
Highlights

  • Tangible career benefit from this course
  • Offered by North Western University
  • Earn a certificate
  • Self-Paced Learning Option with course videos and readings
Read more
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Content Strategy for Professionals: Managing Content
 at 
Coursera 
Course details

What are the course deliverables?
  • This course serves professionals who want to learn to manage their trustable, engaging and often interactive content to advance their enterprise's future and their own career in it. It's knowledge that will improve both your effectiveness, and your organization's.
More about this course
  • In the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization's content story across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe.

Content Strategy for Professionals: Managing Content
 at 
Coursera 
Curriculum

Week 1 : Platforms and Design: Module 1 looks at media platforms and how best to tell an organization's content story across those platforms using a human-centered design

Week 2 : Social and Mobile Media: Module 2 is dedicated to utilizing social and mobile media

Week 3 : Managing Content and IP: Module 3 brings together the prior weeks by focusing on managing content across your organization, the issues around insourcing/outsourcing content, as well as the some legal issues associated with Content Strategy.

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Content Strategy for Professionals: Managing Content
 at 
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Students Ratings & Reviews

4.5/5
Verified Icon2 Ratings
S
Serena gilani
Content Strategy for Professionals: Managing Content
Offered by Coursera
4
Other: I like it. Getting new experience..eagar to learn more. Interactive.
Reviewed on 15 Mar 2021Read More
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R
Rahul Sharma
Content Strategy for Professionals: Managing Content
Offered by Coursera
5
Other: Just love it. A great course and a great faculty. There is absolutely nothing that course leaves out. I was working in a company as a content writer, thanks to this, i switched into a new job into another company. Thoroughly enjoyed the course and the way the faculty taught it. Thanks Coursera.
Reviewed on 16 Oct 2020Read More
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Content Strategy for Professionals: Managing Content
 at 
Coursera 

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