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Corporate Strategy 

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Corporate Strategy
 at 
Coursera 
Overview

Duration

11 hours

Start from

Start Now

Total fee

Free

Mode of learning

Online

Difficulty level

Beginner

Official Website

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Credential

Certificate

Corporate Strategy
 at 
Coursera 
Highlights

  • Shareable Certificate Earn a Certificate upon completion
  • 100% online Start instantly and learn at your own schedule.
  • Flexible deadlines Reset deadlines in accordance to your schedule.
  • Beginner Level
  • Approx. 11 hours to complete
  • English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
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Corporate Strategy
 at 
Coursera 
Course details

More about this course
  • Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses.
  • We developed this course to help you make good corporate strategy decisions. Of the many decisions a firm has to make, corporate strategy decisions are among the most consequential. We will look at these key corporate strategy decisions:
  • - Diversification: How and which businesses should your firm enter?
  • - Divestiture: How and from which businesses should your firm exit?
  • - Corporate HQ: How should we organize corporate headquarters to create value across the different businesses?

Corporate Strategy
 at 
Coursera 
Curriculum

Corporate Advantage

Welcome to Corporate Strategy!

Examples of Multi-Business Firms

Defining Corporate Strategy

Understanding Difference 1: Number of Businesses

Understanding Difference 2: Corporate Advantage

Understanding Difference 3: Competition

Conducting a Sum-of-the-parts Analysis

Why We Cannot Infer Corporate Advantage from a Sum-of-the-Parts Analysis

How to Use Discussion Forums

Get to Know Your Classmates

Optional: Example of a Sum-of-the-Parts Analysis

Lecture slides

Chapter Corporate Advantage

Glossary

Assessment

Corporate Advantage

Diversification

Examples of Diversification

Understanding the Basic Modes of Diversification

Understanding the Diversification Test

Understanding Synergies

A Five-step Approach to the Diversification Decision

Step 1: Finding Synergies

Step 2: Identifying Resource Gaps

Step 3: Identifying Candidates

Step 4: Evaluating Ally or Acquire

Step 5: Evaluating Organic or Inorganic Growth

Concluding the Five-step Approach to the Diversification Decision

4Cs Synergies Framework

Lecture slides

Chapter Diversification

Introduction to quiz on Microsoft-Linkedin acquisition

Diversification

Microsoft-Linkedin acquisition

Divestiture

Examples of Divestiture

Understanding the Basic Modes of Divestiture

Understanding the Divestiture Test

Understanding the Regional Perspective

A Three-step Approach to the Divestiture Decision

Step 1: Finding Synergies

Step 2: Identifying Better Parents

Step 3: Choosing Divestiture Mode

Concluding the Three-step Approach to the Divestiture Decision

Lecture slides

Chapter Divestiture: Stay or Exit

Divestiture

Corporate Headquarters

Example of Corporate Headquarters

Who Controls Corporate Headquarters?

How to Control More than You Own

Understanding HQ Influence Models

Understanding the Financial Perspective

Understanding the Uncertainty Perspective

Understanding the Synergy Perspective

Understanding the Social Perspective

Using the Synergistic Portfolio Framework

Course review

Lecture slides

Chapter Designing the Corporate HQ

Further readings

Introduction to quiz on resource allocation

Corporate Headquarters

Resource allocation

Corporate Strategy
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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    Corporate Strategy
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    Coursera 
    Students Ratings & Reviews

    4.8/5
    Verified Icon11 Ratings
    A
    Amit Shukla
    Corporate Strategy
    Offered by Coursera
    5
    Learning Experience: Course contest is good. Course is offered through Coursera .
    Faculty: Nice Yes. I like modern examples
    Course Support: No
    Reviewed on 12 Sep 2022Read More
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    A
    Arijit Gupta
    Corporate Strategy
    Offered by Coursera
    5
    Learning Experience: Learning experience was good as it was provided by University of London through Coursera, got know about how top level corporates make their strategy for the betterment of their organisation.
    Faculty: Faculty was good name of the faculty is Bart Vanneste associate professor at UCL school of Management University of London The course curriculum was thoroughly updated assignment that was given was moderately tough, oveall i would recommend everyone to take this course
    Course Support: Not at this moment
    Reviewed on 16 Jul 2022Read More
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    V
    Vasu Kharb
    Corporate Strategy
    Offered by Coursera
    5
    Learning Experience: Learning experience was good
    Faculty: Amazing faculty from eminent University Curriculum was relevant and comprehensive
    Course Support: No career support provided
    Reviewed on 13 Mar 2022Read More
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    K
    Kaja Sandeep
    Corporate Strategy
    Offered by Coursera
    5
    Learning Experience: The course gives a hollistic view of how Corporate strategy is implememted and how companies have to make their mark at the bigger pool of players.
    Faculty: The faculty were up to the mark. I was conventrating more on the course. It gives a fair idea of everything. The course, if having an added curriculum about the covid related meaneuvors in terms of the companies will be very exciting.
    Course Support: No. It was an upskilling one.
    Reviewed on 4 Feb 2022Read More
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    A
    Aditya
    Corporate Strategy
    Offered by Coursera
    4
    Other: Overall experience is good and module tests and assignments helped a lot
    Reviewed on 15 Oct 2020Read More
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    Corporate Strategy
     at 
    Coursera 

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