John Hopkins University - Cost and Economics in Pricing Strategy
- Offered byCoursera
Cost and Economics in Pricing Strategy at Coursera Overview
Duration | 12 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Cost and Economics in Pricing Strategy at Coursera Highlights
- 21% started a new career after completing these courses.
- Earn a shareable certificate upon completion.
- Flexible deadlines according to your schedule.
Cost and Economics in Pricing Strategy at Coursera Course details
- How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits.
- By the end of this course, you?ll be able to:
- --Apply knowledge of basic economics to make better pricing decisions
- --Recognize opportunities for price discrimination?selling the same product at different prices to different buyers?and recommend strategies to maximize sales and profits
- --Calculate three types of price elasticities to determine the impact of price on demand
- --Analyze and apply different pricing models
- -Cost-plus pricing
- -Marginal cost-plus pricing
- -Peak-load pricing
- -Index-based pricing
- --Evaluate the impact of channel intermediaries and customer lifetime value on pricing
Cost and Economics in Pricing Strategy at Coursera Curriculum
Pricing Fundamentals
Introduction to the Specialization
Three Pricing Lenses
What to Expect This Week
Basic Metrics of Pricing: Margins and Markups
The Relationship Between Price and Quantity: Demand Schedules
The Relationship between Price and Quantity: Functional Form
Cost, Cost Variations and Supply Curves
Auctions as a Pricing Mechanism
English Auctions
Dutch Auctions
Sealed Bid Auctions
B2B Auctions
Module 1 Takeaways
Course Overview & Requirements
Survey
Using Discussion Forums to Deepen Your Learning
Top Ten Learner Tips
Practice Quiz on Basic Economics
Practice Quiz on Auctions
Week 1 Pricing Fundamentals Quiz
Price Discrimination
Intro to Price Discrimination
Cost-plus Pricing
Price Discrimination Based on Cost Variation
Price and Margin Waterfall
Product Line Pricing Principles
Product Line Pricing: Paper Towels
Product Line Pricing: Ketchup
Product Line Pricing: Principle 3
Other Incentives That Lower Costs
Field Trip to Kroger's Ketchup Aisle: The Heinz Case
Heinz Case Debrief
Module 2 Takeaways
Case Study: Heinz Ketchup: Pricing the Product Line
Practice Quiz on Cost-plus Pricing
Quiz on the Heinz Case
Practice Quiz on Product Line Pricing
Week 2 Quiz on Price Discrimination
Common Pricing Metrics: Elasticities
Intro to Common Pricing Metrics/Elasticities
Calculating Regressions
Interpreting Regression Outputs
Price Elasticities
Cross-Price Elasticity
Income Elasticity
Drivers of Price Elasticity
Drivers of Price Elasticity: Market Share
Drivers of Price Elasticity: Competitors' Prices
Calculus: Taking a Derivative
Price Optimization Considering Demand
Price Optimization Example
Module 3 Takeaways
Practice Quiz: Regressions
Practice Quiz on Price Elasticities
Week 3 Quiz on Price Elasticities
Channel and Direct-to-Consumer Pricing
Intro to Channel and Direct to Consumer Pricing
Double Marginalization
Channel Pricing
Using Time Value of Money to Evaluate a Project
Using Time Value of Money to Compare Different Projects
Customer Lifetime Value (CLV)
Measuring CLV
Measuring CLV Examples
Purchase Occasion Probabilities
Case Application: Retail Relay Intro
Case Application: Retail Relay Debrief
Marginal Cost Pricing Defined
Marginal Cost Pricing Airline Industry Example
Peak Load Pricing
Index-Based Pricing
Module 4 Takeaways
Case Study: Retail Relay
Retail Relay Case Quiz
Practice Quiz on Double Marginalization, Time Value of Money, and CLV
Practice Quiz on Pricing Methods
Week 4 Quiz on Channel and Direct-to-Consumer Pricing
Cost and Economics in Pricing Strategy at Coursera Admission Process
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