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Cracking the Creativity Code: Discovering Ideas 

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Cracking the Creativity Code: Discovering Ideas
 at 
Coursera 
Overview

Duration

12 hours

Start from

Start Now

Total fee

Free

Mode of learning

Online

Official Website

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Credential

Certificate

Cracking the Creativity Code: Discovering Ideas
 at 
Coursera 
Highlights

  • Shareable Certificate Earn a Certificate upon completion
  • 100% online Start instantly and learn at your own schedule.
  • Course 1 of 4 in the Startup Entrepreneurship Specialization
  • Flexible deadlines Reset deadlines in accordance to your schedule.
  • Approx. 12 hours to complete
  • English Subtitles: Chinese (Traditional), Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
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Cracking the Creativity Code: Discovering Ideas
 at 
Coursera 
Course details

More about this course
  • Skill at discovering new ideas, and delivering them, may be one of the most important practical job skills, in today?s and tomorrow?s job market. Creativity is an acquired skill, one that improves with practice. This course aims to empower individuals who believe they have lost their innate creativity, because they, their employers or teachers prefer the three R's: replication, repetition and rote, to innovation. We show how to re-ignite rusty creative powers.
  • During this course, you will learn proven tools, frameworks and concepts useful for discovery? generating an endless stream of new ideas implementing at least some of those ideas with skill and persistence, based on books and articles written by the instructors.
  • In the first part of the course, you will learn a proven structured method for generating and implementing world-changing ideas known as ?Zoom in, Zoom out, Zoom in? that makes creativity more accessible to everyone. In the following weeks, you will learn practical proven tools useful for delivering ideas by employing the basic principles of business and management. You will practice the method, use it to tackle challenging real-world needs and produce a 2-3 minutes video presenting your idea.
  • Course Learning Outcomes
  • On successfully completing this four-week course, you will be able to:
  • - Manage a process to generate an unending stream of creative ideas
  • - Lead a process of innovation and implement ideas through all phases from discovery to delivery.
  • - Apply creativity to a wide range of strategic management issues.
  • - Solve problems with a high degree of innovation, creative thinking and risk taking.
  • - Use and apply proven structured method for generating and implementing world-changing ideas known as ?Zoom in, Zoom out, Zoom in?.
  • - Develop and implement an innovation in your own practice.
  • - Identify new and unfamiliar challenges and reflect on these challenges from a creative point of view, action they require and service they provide.
  • - Demonstrate creative problem solving skills for defining, structuring and solving real world operations management problems.
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Cracking the Creativity Code: Discovering Ideas
 at 
Coursera 
Curriculum

What is Creativity?

Welcome to the Course!

Course introduction video

Definition of creativity

A first encounter with the ZiZoZi method

Test your creativity: Torrance Creativity Test

Self-test your ?discovery? and ?delivery? skills

The Imagination Elevator ? a story you won?t believe

Widening the range of choices ? the Zoom in/Zoom out/Zoom in framework

ZiZoZi in action: Stories to inspire & aspire

More ZiZoZi stories

How to build your creativity ?muscles?

Summary of Week One; Preview of Week Two

Syllabus

Grading and Logistics

Social Media

Lecture slides - What is Creativity?

Additional Materials

"What is Creativity?"

Zoom in, Zoom out, Zoom in

ZiZoZi Framework Reviewed and viewed in action

Case Study: How Thomas Edison lit up the world

Zoom out: Collecting wild ideas

Zoom out: Benchmarking as a key tool

Is it innovative to borrow and adapt?

How to challenge basic assumptions?

Zoom in: Choosing the best of many ideas

Managing the tradeoff between delivery and discovery

Creativity everywhere: All the time, everyone, everything

Case studies

Lecture slides - Zoom in, Zoom out, Zoom in

"ZiZoZi" Quiz

Creativity in practice

The ZiZoZi method: continued. Zoom in: The role of accidental discovery and serendipity

Sharpening observation skills

Empathic Discovery (Leonard & Rayport, ?Spark Innovation Through Empathic Design? HBR Nov-Dec 1997

The Role of Failure In Achieving Success

Zoom Out: Collecting data through direct observation

The IDEO approach

Zoom In: Taming Wild Ideas

How to sell your ideas

How to be creative In large organizations (Intrapreneurship)

What is YOUR story? Building powerful narratives. Case Studies

Lecture slides - Creativity in practice

Reinventing yourself

Creativity Exercises: Are You Working Out?

What Scholars Know about Creativity: Research you can use

On Being Walter Mitty. Is creativity fun, or painful?

Life take two: On reinventing yourself and your career

Secrets of Einstein, da Vinci and Edison

Humble masterpieces: Stories of creative breakthroughs

More Masterpieces: Creativity in Action

Ideas proposed by students for the 7 Challenges

Torrance Test for Creative Thinking: Have you improved?

Course summary: What have you learned? What have you implemented? How have you changed?

Lecture slides - Reinventing yourself

"Reinventing Yourself" Quiz

Bonus material (ungraded module)

How I Got a Job in Advertising (try this at home)

How I built a leading advertising agency (clue: crunch the numbers)

How to sell oranges (hint: You already know how)

How I helped elect Israel?s Prime Minister, Yitzhak Rabin

How my limited vision and hearing helped my career

Why I believe large organizations are very poor at innovation

Cracking the Creativity Code: Discovering Ideas
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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    Cracking the Creativity Code: Discovering Ideas
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