University of Maryland - Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs
- Offered byCoursera
Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs at Coursera Overview
Duration | 14 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs at Coursera Highlights
- This Course Plus the Full Specialization.
- Shareable Certificates.
- Graded Programming Assignments.
Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs at Coursera Course details
- This course focuses on enhancing your understanding of (1) how an internal venture is organized and (2) how to overcome resistance to your new venture ideas within the company. The course is specifically valuable for:
- ? Employees who have creative ideas important to their company;
- ? Managers seeking to assemble creative people and resources;
- ? Technical specialists desiring to become part of an internal venture; and
- ? Consultants who advise companies on ways to launch and grow internal ventures.
- You will learn strategies to help you launch a corporate venture with coursework focused on four key areas:
- ? Examining how to audit a company's internal environment to establish a framework for its innovation capabilities;
- ? Creating a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company;
- ? Analyzing corporate culture to identify creative capabilities that leverage the company's best practices for innovation;
- ? Evaluating innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company.
- Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-innovation-strategy
- Instructor
Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs at Coursera Curriculum
Innovation Environments and Capabilities
Preview of the Course
Welcome to week one
What are some basic types of innovations?
How can an audit reveal innovation competence and weakness?
How many ways can companies innovate?
How does innovation occur at different business levels?
How does technology uncertainty influence an innovation in the marketplace?
What are key "associating" skills of innovators?
Welcome to Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs
Meet Dr. Thomas J. Mierzwa
Connect with your Classmates
Our Recommended Textbook for the Course
How P&G Tripled Its Innovation Success Rate (Optional)
Explore the Online Master of Professional Studies in Technology Entrepreneurship
Organizational Structures and Operational Formats
Welcome to week two
How do you evaluate a winning innovation idea when you see one?
Who are innovation's creative role players?
Who are innovation's implementation role players?
How do manager, entrepreneur, and innovator roles differ?
How can innovation be framed as a process?
Do different organizational forms matter for innovation initiatives?
What organizational forms do innovation venture units take?
Corporate Culture
Welcome to week three
How does corporate culture influence innovation and creativity?
How can knowledge management enable innovation?
What factors influence the feasibility of an innovation?
How is innovation value classified within a firm?
How can benchmarking become an innovation practice?
How do innovation tournaments serve as a best practice?
Creating an Innovation Strategy
Welcome to week four
How do innovation managers survive an innovation project?
What's inside an innovation portfolio?
How do disruptive innovations change the marketplace?
How are innovations revealed in a blue ocean strategy?
How can lead users contribute to an innovation strategy?
How can open innovation become an entrepreneurial strategy?
Summary of key concepts
Creating Breakthroughs at 3M (Optional)
Earn a Degree Online in Entrepreneurship and Innovation
Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
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