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Create Compelling Business Cases 

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Create Compelling Business Cases
 at 
Coursera 
Overview

Duration

3 hours

Total fee

Free

Mode of learning

Online

Official Website

Explore Free Course External Link Icon

Credential

Certificate

Create Compelling Business Cases
 at 
Coursera 
Highlights

  • Flexible deadlines Reset deadlines in accordance to your schedule.
  • Shareable Certificate Earn a Certificate upon completion
  • 100% online Start instantly and learn at your own schedule.
  • Intermediate Level High-school equivalent writing and reading, math skills in addition, subtraction, multiplication, and division.
    Some spreadsheet familiarity helpful.
  • Approx. 3 hours to complete
  • English Subtitles: English
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Create Compelling Business Cases
 at 
Coursera 
Course details

Skills you will learn
More about this course
  • In this one-week course, we will focus on the 5 most crucial elements of a business case, including what is a business case and how it is used to make investment decisions. Whether you are a student or a professional, this course will give you the fundamentals you need, from defining the problem to gathering data and performing a financial analysis. To be successful in this course, you'll need high-school equivalent writing, reading, and math skills. Some spreadsheet familiarity will also be helpful.
  • By the end of this course, you will be able to:
  • develop a clear and compelling narrative for a business case
  • identify the key elements of a business case
  • perform basics of financial analysis, including the concepts of ROI and payback period
  • • demonstrate an understanding of risk assessment and management
  • explain the importance of ethical considerations in developing a business case
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Create Compelling Business Cases
 at 
Coursera 
Curriculum

Developing a Business Case Study

Welcome to Create Compelling Business Cases

What is a Business Case and How is it Used?

Defining the Problem

Identifying Stakeholders

Analyzing the Situation

Assessing Risk

Basic Financial Analysis

Advanced Financial Analysis

The Executive Summary

The Wrap-Up

Welcome

Five Crucial Elements of a Compelling Business Case

Business Ethics

Payback Period and Accounting Rate of Return

Payback Period Using Discounted Cash Flows

Net Present Value and Internal Rate of Return

Executive Summary - Sample

What is a Business Case and How is it Used?

Crucial Elements of a Business Case

Financial Analysis

Executive Summary

Final Assessment

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Create Compelling Business Cases
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