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Creating a Differential Competitive Advantage -Jagdish Sheth Specialization 

  • Offered byCoursera

Creating a Differential Competitive Advantage -Jagdish Sheth Specialization
 at 
Coursera 
Overview

Master Strategies to Market Competitively. Dsitinguish Your Brand Using Segmentation, Differentiation, and Technology

Duration

3 months

Start from

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Total fee

Free

Mode of learning

Online

Official Website

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Credential

Certificate

Creating a Differential Competitive Advantage -Jagdish Sheth Specialization
 at 
Coursera 
Highlights

  • Shareable Certificate
    Flexible schedule
Details Icon

Creating a Differential Competitive Advantage -Jagdish Sheth Specialization
 at 
Coursera 
Course details

Skills you will learn
MarketingBranding
More about this course
  • This is a master class in gaining a competitive marketing advantage
  • Applied Learning Project
  • Learners will learn why branding is important for customer recognition and how positioning, differentiation, and segmentation are all key strategic concepts in marketing
  • They will address marketing challenges caused by access to digital technology posed by Professor Sheth in order to put what they have learned into real world scenarios

Creating a Differential Competitive Advantage -Jagdish Sheth Specialization
 at 
Coursera 
Curriculum

Branding for Differential Advantage with Jagdish Sheth

Segmenting the Market with Jagdish Sheth

Creating Global Brands with Jagdish Sheth

How Technology Will Shape Marketing with Jagdish Sheth

Creating a Differential Competitive Advantage -Jagdish Sheth Specialization
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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