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Creating Global Brands with Jagdish Sheth 

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Creating Global Brands with Jagdish Sheth
 at 
Coursera 
Overview

Duration

4 hours

Total fee

Free

Mode of learning

Online

Official Website

Explore Free Course External Link Icon

Credential

Certificate

Creating Global Brands with Jagdish Sheth
 at 
Coursera 
Highlights

  • Shareable Certificate
    Quizzes and assessments
    Flexible schedule
Details Icon

Creating Global Brands with Jagdish Sheth
 at 
Coursera 
Course details

More about this course
  • It is becoming increasingly important to expand into foreign markets in order to achieve significant growth
  • This requires creating global brands such as IBM, Microsoft, Amazon, Starbucks, and Walmart
  • Global brands need to transcend cultural differences as well as compliance across countries with respect to logo, color, and other branding elements

Creating Global Brands with Jagdish Sheth
 at 
Coursera 
Curriculum

Introduction to Creating a Successful Global Brand

Course Intro

How to Create a Successful Global Brand - 01

How to Create a Successful Global Brand - 02

How to Create a Successful Global Brand - 03

How to Create a Successful Global Brand - 04

How to Create a Successful Global Brand - 05

How to Create a Successful Global Brand - 06

How to Create a Successful Global Brand - 07

How to Create a Successful Global Brand - 08

How to Create a Successful Global Brand - 09

How to Create a Successful Global Brand - 10

How to Create a Successful Global Brand - 11

How to Create a Successful Global Brand - 12

How to Create a Successful Global Brand - 13

How to Create a Successful Global Brand - 14

How to Create a Successful Global Brand - 15

How to Create a Successful Global Brand - 16

About the Assignments

Discussion Forum Guidelines

About Peer Reviews

Module 1 Practice Quiz

Module 1 Summative Quiz

How Great Companies Build World Class Brands

How Great Companies Build World Class Brands - 01

How Great Companies Build World Class Brands - 02

How Great Companies Build World Class Brands - 03

How Great Companies Build World Class Brands - 04

How Great Companies Build World Class Brands - 05

How Great Companies Build World Class Brands - 06

How Great Companies Build World Class Brands - 07

How Great Companies Build World Class Brands - 08

How Great Companies Build World Class Brands - 09

How Great Companies Build World Class Brands - 10

How Great Companies Build World Class Brands - 11

About Peer Reviews

Module 2 Practice Quiz

Module 2 Summative Quiz

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Creating Global Brands with Jagdish Sheth
 at 
Coursera 

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