Ravensbourne University London - Creating Strategies for Influencer Marketing
- Offered byFutureLearn
Creating Strategies for Influencer Marketing at FutureLearn Overview
Creating Strategies for Influencer Marketing
at FutureLearn
Duration | 3 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Creating Strategies for Influencer Marketing at FutureLearn Highlights
Creating Strategies for Influencer Marketing
at FutureLearn
- Duration 3 weeks
- Weekly study 4 hours
- 100% online Learn at your own pace
Creating Strategies for Influencer Marketing at FutureLearn Course details
Creating Strategies for Influencer Marketing
at FutureLearn
Skills you will learn
More about this course
- This three-week course from Ravensbourne University and Kairos Media will guide you through the influencer space, giving you the tools to use influencers to engineer a consistent articulation of the value and purpose of your organisation
- Start this course by delving into the who, what, where, and when of influencer marketing, exploring the rise of influencers and platforms like YouTube, Instagram, and TikTok
- Once you know the basics, it's important to understand what makes great influencer content for a brand and the metrics to measure campaign success
- Dive into these aspects, as well as the rest of the pipeline, from audience segmentation to success planning
- The influencer space has grown over the past decade, with gaming and gaming influencers becoming extremely popular online, making them very valuable to brands
- This course will guide you through marketing in the gaming influencer landscape
- Learn about the different platforms, how to choose the right influencers for a brand, and how to create influencer strategies for this space, using real-world case studies to back up your learning
Creating Strategies for Influencer Marketing at FutureLearn Curriculum
Creating Strategies for Influencer Marketing
at FutureLearn
Landscape
Welcome.
Introduction to week 01
The Landscape
The Rise & Fall & Rise of Influencer Marketing.
RossÂ?s influencer insights
Conclusion
Dynamics
Introduction
Insights from Hannah Anderson.
Conclusions
Optimisation
Introduction
Optimize
Principles for best practice
And finallyÂ?
In Conclusion.
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