Creative Branding with Advertising Week and Fernando Machado
- Offered byFutureLearn
Creative Branding with Advertising Week and Fernando Machado at FutureLearn Overview
Creative Branding with Advertising Week and Fernando Machado
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Creative Branding with Advertising Week and Fernando Machado at FutureLearn Highlights
Creative Branding with Advertising Week and Fernando Machado
at FutureLearn
- Duration 2 weeks
- Weekly study 3 hours
- 100% online Learn at your own pace
Creative Branding with Advertising Week and Fernando Machado at FutureLearn Course details
Creative Branding with Advertising Week and Fernando Machado
at FutureLearn
Skills you will learn
More about this course
- This two-week course will help you design an effective creative strategy that works for your business.
- Fernando Machado, one of the most famous and decorated marketers in the world, and his head of design at Burger King team up with the agency JKR to show you how to carry off a branding project.
- From the first moments of tying your strategy to a business need, right through to getting stakeholders on board and rolling out your brand to the world, you'll discover the full branding process using real-world examples.
- You'll rethink your marketing approach and experiment with new creative work and design to understand how to carry out creative projects in a practical way.
- Fernando and his team will take you through their thinking, the design process, and the creative work to inspire you to create your own brand strategies, and how to execute them brilliantly.
- You'll learn essential skills to help with the process including how to define your brand goals, how to utilize your brand heritage, and how to engage stakeholders in your plans.
- Using real-life case studies featuring professionals who already do these jobs, you'll learn the tactics you can use in practical settings to get ahead in your career.
- Led by chief marketing officer Fernando Machado and Advertising Week, a global thought leadership organization, you'll learn how to create great creative marketing and content to accelerate your brand.
Creative Branding with Advertising Week and Fernando Machado at FutureLearn Curriculum
Creative Branding with Advertising Week and Fernando Machado
at FutureLearn
Brand Strategy & Collaboration
Welcome to the Course
The Branding Project
Collaboration in Branding
Brand Execution
The Branding Process
Creating A Visual Identity
Executing The Project
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