University of Otago - Creative Marketing for Behaviour Change, Sustainability and Social Good
- Offered byFutureLearn
Creative Marketing for Behaviour Change, Sustainability and Social Good at FutureLearn Overview
Creative Marketing for Behaviour Change, Sustainability and Social Good
at FutureLearn
Duration | 5 weeks |
Total fee | ₹1,114 |
Mode of learning | Online |
Credential | Certificate |
Creative Marketing for Behaviour Change, Sustainability and Social Good at FutureLearn Highlights
Creative Marketing for Behaviour Change, Sustainability and Social Good
at FutureLearn
- Earn a certificate upon completion
Creative Marketing for Behaviour Change, Sustainability and Social Good at FutureLearn Course details
Creative Marketing for Behaviour Change, Sustainability and Social Good
at FutureLearn
Skills you will learn
What are the course deliverables?
- Storytelling
- Video Production Techniques
- Behaviour Change Marketing
- Community-based social marketing
- Strategic Marketing
More about this course
- On this five-week course, you’ll be introduced to the theory of creative marketing and how you can use it to encourage behaviour change for environmental conservation, sustainable development, and social change
- You’ll develop a project-driven campaign based on creative marketing strategies and content production, with a particular focus on filmmaking
- By developing an understanding of how to create marketing content and how to use it in a variety of contexts, you’ll gain contemporary skills that are increasingly sought-after by business, academic, and social agencies
- You’ll learn how to use these to create sustainable marketing for a better future
- You’ll also delve into community-based social marketing and strategic marketing to further help your cause
Creative Marketing for Behaviour Change, Sustainability and Social Good at FutureLearn Curriculum
Creative Marketing for Behaviour Change, Sustainability and Social Good
at FutureLearn
Introduction to Creative Marketing for Positive Change
Week 1 Overview
Ray Test Video for Subtitles
Storytelling
Visual Storytelling & Filmmaking
Sound Production & Video Editing Techniques
The importance of evaluation
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