UPenn - Customer Analytics
4.5 /5- Offered byCoursera
Customer Analytics at Coursera Overview
Customer Analytics
at Coursera
Upskilling is a better roadmap to success. Enroll in this course to learn critical principles of Analytics & Statistics tools through real-life case studies & examples
Duration | 12 hours |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Go to Website  |
Credential | Certificate |
Customer Analytics at Coursera Highlights
Customer Analytics
at Coursera
- Start instantly and learn at your own schedule.
- Earn a certificate of learning on course completion
- This course is offered by University of Pennsylvania
- SKILLS YOU WILL GAIN - Predictive Analytics, Customer Analytics, Regression Analysis, Marketing Performance Measurement And Management
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Customer Analytics at Coursera Course details
Customer Analytics
at Coursera
Skills you will learn
What are the course deliverables?
- After completing the course learners will be able to
- Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions
- Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool
- Communicate key ideas about customer analytics and how the field informs business decisions
- Communicate the history of customer analytics and latest best practices at top firms
More about this course
- Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton's top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics.
Customer Analytics at Coursera Curriculum
Customer Analytics
at Coursera
Introduction to Customer Analytics
Descriptive Analytics
Predictive Analytics
Prescriptive Analytics
Application/Case Studies
Other courses offered by Coursera
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3 months
Beginner
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A
Aniruddha Jagirdar
Customer Analytics
Offered by Coursera
5
Learning Experience: This is a very interesting course that explains the importance of data in the business world. It also explains type of data and how to collect useful data which will add value to the business. Various case studies were explained and decision making problems were understood.
Faculty: Eric Bradlow, Raghu Iyengar, Peter Fader, Ron Berman were the guides
Yes it was updated and comprehensive
Course Support: No, I did this course to upskill myself.
Reviewed on 11 Mar 2022Read More
K
Kishore Kumar Reddy
Customer Analytics
Offered by Coursera
4
Other: Learning about Customer Analytics helps us to understand the requirements of customers and how to make required modifications.
Reviewed on 19 Dec 2020Read More
H
HONEY SHARMA
Customer Analytics
Offered by Coursera
5
Other: I admire the in depth knowledge that i have received upon enrolling for this course. Plus the methodolgy adopted by the online tutors makes you remember the principles and concepts for eternity.
Reviewed on 16 Oct 2020Read More
A
Aishwary vashistha
Customer Analytics
Offered by Coursera
4
Other: It was a really great experience to learn a new concept of customer analytics.
Reviewed on 15 Oct 2020Read More
View All 4 Reviews
Customer Analytics
at Coursera
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