Customer Care Strategies for a New Business
- Offered byFutureLearn
Customer Care Strategies for a New Business at FutureLearn Overview
Duration | 4 weeks |
Total fee | ₹2,763 |
Mode of learning | Online |
Difficulty level | Beginner |
Credential | Certificate |
Customer Care Strategies for a New Business at FutureLearn Highlights
- Earn a certificate from University of Adelaide
Customer Care Strategies for a New Business at FutureLearn Course details
- For any new business to succeed, it is vital you know who your customers are and what needs they have.
- On this four-week course from the University of Adelaide, you'll learn the customer care strategies that will help you build a strong customer base, improve retention, and develop a good reputation as a new business.
- Guided by industry professionals, you'll discover how you can identify your customers, understand their needs, and address their pain points with strategies and tools for retention.
- You'll start by learning what a customer retention strategy is and how business reputation informs retention.
- Next, you'll learn techniques to better understand your customers as you discover the importance of dealing with complaints and feedback to ensure better retention.
- Being able to harness business analytics is crucial in helping you solve business problems.
- You'll learn the business analytics techniques to help you gain key insights you can use to help further develop your customer care strategy.
- Finally, you'll learn how contracts work, including the legalities and steps in a business contract, and how to prepare and protect yourself if anything goes wrong.
- By the end of this course, you'll have the knowledge and practical skills to effectively create a customer care strategy for your new business.
Customer Care Strategies for a New Business at FutureLearn Curriculum
Who is your customer and what are their needs?
Getting started
Introduction to Week 1
Who are my customers?
Customer personas
Stakeholder mapping
Higher-order motives and values
Assessment
Bringing it all together
What is a customer retention strategy?
Introduction to Week 2
What is business reputation?
Knowing your customers
Retention of current customers
Feedback and complaints
Assessment
Bringing it all together
How can business analytics help you?
Introduction to Week 3
Understanding data
Presenting data
Using secondary research and trends
Assessment
Bringing it all together
What do you need to know about contracts and agreements?
Introduction to Week 4
Business contracts
Legalities of contracts
Ramifications of breaching a contract
Business protection strategies
Assessment
Bringing it all together
What's next?
Other courses offered by FutureLearn
Student Forum
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Customer Care Strategies for a New Business