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Customer Experience Design for Customer Success: How to Build Customer Relationships and Measure Success 

  • Offered byFutureLearn

Customer Experience Design for Customer Success: How to Build Customer Relationships and Measure Success
 at 
FutureLearn 
Overview

Duration

4 weeks

Total fee

900

Mode of learning

Online

Official Website

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Credential

Certificate

Customer Experience Design for Customer Success: How to Build Customer Relationships and Measure Success
 at 
FutureLearn 
Highlights

  • Duration 4 weeks
  • Weekly study 4 hours
  • 100% online Learn at your own pace
Details Icon

Customer Experience Design for Customer Success: How to Build Customer Relationships and Measure Success
 at 
FutureLearn 
Course details

More about this course
  • Do you want to foster long-term customer loyalty and increase repeat purchases for your business? Acquiring a new customer can cost five times more than retaining an existing one, so learning how to retain them can offer huge growth for your business and profits.
  • This course explores how to cultivate and nurture your existing customer relationships to improve your overall retention rates. You'll look at customer relationship management (CRM) tools and will see how data analysis can be used to improve communication and keep customers coming back time after time.
  • Grow your knowledge of customer relationships by reviewing the key components of them. You'll look at the different aspects that affect how a customer views their relationship with your brand, and the levers you already have for improving them.
  • From deal close-rates and upsell-rates, through to net-new revenue and sales-cycle lengths, you'll explore how metrics are used to evaluate the effectiveness of CRM strategies. In addition, you'll discover how to make customers feel cared for by sending personalized emails and asking for feedback at the right time.
  • By the end of this course, you'll be able to identify the tactics used to achieve sustainable business growth and minimize churn through long-term customer success.
Read more

Customer Experience Design for Customer Success: How to Build Customer Relationships and Measure Success
 at 
FutureLearn 
Curriculum

Introduction to the course and customer relationships

Welcome to the course

Building customer relationships

Wrap up

Managing customers

Introduction

Managing customers

CRM

Wrap up

Evaluating success

Introduction

Evaluating strategic performance

Continuous improvement

Wrap up

Implementing improvements

Introduction

Creating and implementing improvements

Wrap up

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Customer Experience Design for Customer Success: How to Build Customer Relationships and Measure Success
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