Customer Experience Design for Customer Success: How to Create an Effective CX Strategy 

This course is for professionals looking to progress their career and further their understanding of customer experience and customer success strategies, including:

• early-stage or aspiring customer success and experience management professionals;
• early career professionals looking for a CRM consultant role;
• business development and sales professionals;
• product and marketing professionals whose roles rely on customer data and CX design execution, or who require Salesforce skills and experience.

In this course, you’ll learn about the different components that go into creating an effective customer experience (CX) approach, from objectives and technology, through to data analysis and stakeholder insight.

This course will demonstrate how CX and CS differ, describing how CX involves the perceptions people have of a particular brand and how they engage with an organisation across the purchase cycle

It also explores how CS creates lasting bonds that ensure long-term customer loyalty

You’ll learn how to define the nature of Customer Value Propositions and come to understand the importance of demonstrating to customers exactly why they should choose your particular product or service over others