Customer Relationship Management
- Offered byCoursera
Customer Relationship Management at Coursera Overview
Duration | 9 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Customer Relationship Management at Coursera Highlights
- Earn a certificate from Starweaver
- Add to your LinkedIn profile
- 8 quizzes, 1 assignment
Customer Relationship Management at Coursera Course details
- What you'll learn
- Learners will be able to assess the changing landscape of CRM, identifying key trends and future directions that can impact business strategies.
- Learners will be able to create customer-focused plans that cater to diverse customer needs, enhancing satisfaction and building strong relationships
- Students leverage data for valuable customer insights, enhancing satisfaction and effective relationship management.
- Students apply CRM principles for customer segmentation, loyalty programs, optimized sales, driving retention, and enhancing business performance.
- Customer Relationship Management (CRM) is a comprehensive course that explores various aspects of CRM, from data-driven strategies to customer segmentation and loyalty programs
- The course is designed in three stages, each building upon the previous one, and includes self-paced learning with pre-recorded video lectures, exercises, and interactive quizzes
Customer Relationship Management at Coursera Curriculum
Customer Relationship Management
Course overview: Scope, structure, and expectations
Understanding CRM: Basics and significance
Learning outcomes: What you will gain from this course
Evolution of CRM: From transactional to relational
The CRM philosophy: Principles and values
The CRM ecosystem: Key components and dynamics
The power of customer-centricity: Concepts and benefits
Crafting customer-centric strategies: Tools and techniques
Instilling a customer-centric culture: Steps and best practices
The role of data in CRM: From insights to actions
Segmenting and targeting customers: Data at work
Personalizing customer experiences: The data-driven approach
Aligning CRM with sales and marketing: The synergy
Sales force automation: Boosting efficiency and effectiveness
CRM and marketing automation: Driving integrated campaigns
The importance of customer satisfaction and loyalty
Designing and implementing effective loyalty programs
Measuring customer satisfaction: Metrics and tools
CRM in customer service: Enhancing interactions and experiences
Resolving customer issues: Strategies and techniques
Building a proactive customer service: The CRM approach
Understanding CRM technologies and its importance
Choosing the right CRM software: Factors and considerations
Automation in CRM: Enhancing efficiency and customer experience
From planning to execution: The CRM implementation process
Measuring CRM success: Key metrics and KPIs
CRM future trends: Staying ahead in the game
Welcome to the course
Additional resources
Foundations of customer relationship management (CRM)
Building a Customer-Centric Strategy
Data-driven customer relationship management
CRM for Sales and Marketing Success
Enhancing customer satisfaction and loyalty
Effective Customer Service Strategies
CRM tools and technologies
Implementing and Evaluating CRM Strategies
Final Assessment
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?