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Northwestern University - Customer Segmentation and Prospecting 

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Customer Segmentation and Prospecting
 at 
Coursera 
Overview

Give wings to your career aspirations. Learn the art of sales specialization skills with one of the best content.

Duration

9 hours

Mode of learning

Online

Difficulty level

Beginner

Credential

Certificate

Future job roles

Manager- Sales & Marketing , Corporate Communications, Area Sales Manager, Disaster Recovery

Customer Segmentation and Prospecting
 at 
Coursera 
Highlights

  • Learn from the Instructor who is the Founder and Executive Director of the Kellogg Sales Institute
  • Shareable certificates & Graded Assignments with Peer Feedback
  • Offered by norther western University
  • Tangible Career Benefit
Read more
Details Icon

Customer Segmentation and Prospecting
 at 
Coursera 
Course details

Skills you will learn
What are the course deliverables?
  • To make you as efficient and effective in selling as possible.
  • To acquire several critical skills and disciplines that will accelerate your success with your small or large company and your life.
  • Selling yourself to a new employer, or winning new customers.
  • To be tested, taught and transformed through a series of lectures, discussions and exercises that are designed to push you up out of your comfort zone.
  • You will learn how to target and acquire customers.
More about this course
  • In this course we set the foundation for the Art of Sales Specialization and offer a new mindset for becoming a high-performer in sales. We will discuss the Knowledge, Skill and Discipline that you need to stand out in your industry, and create a goal for you to reach by the end of the specialization. Finally, you will learn how to talk about yourself and your business. You will build your personal Sales Trailer and learn how to get into and out of sales conversations quickly and effectively.

Customer Segmentation and Prospecting
 at 
Coursera 
Curriculum

Week 1: It All Starts With a Goal

The Art of Sales: Specialization Introduction

Meet Craig Wortmann

Course 1 Introduction

Setting a Sales Goal

Salesperson Vs. Advisor

Knowledge, Skill, Discipline Framework

Barter Exercise

Role Play: Barter Exercise

Week 2: Selling is a Contact Sport

Preparation

Targeting

Lead Generation

Meeting Preparation Checklist

Email Introductions

Week 3: Selling Happens in a Conversation

Working a Room

The Sales Trailer

The 3rd and 4th Gears5

Role Play: Working a Room

Building an Exit.

Week 4: Qualify, Hard and Early

When it Doesnt Work (How You Exit a Conversation)

When it Works (How You Solidify a Lead)

Qualify

Course 1 Closings

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Customer Segmentation and Prospecting
 at 
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Students Ratings & Reviews

5/5
Verified Icon1 Rating
R
Rishikesh singh
Customer Segmentation and Prospecting
Offered by Coursera
5
Learning Experience: The best part of course is it enhance skills, teach sales art, how to conver prospect in to a potential customer, This is a good course
Faculty: Awesome faculty member, nice exposure such he has great learning experience Best structure and flexible timings we can do it in while working in a job
Reviewed on 30 Jan 2023Read More
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Customer Segmentation and Prospecting
 at 
Coursera 

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