UCT GSB - Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research
- Offered byedX
Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research at edX Overview
Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research
at edX
Fuel the future of market research as a data storyteller in this course from the University of Cape Town.
Duration | 4 weeks |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research at edX Highlights
Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research
at edX
- 4 weeks 4 hours per week
- Self-paced Progress at your own speed
- Free Optional upgrade available
Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research at edX Course details
Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research
at edX
What are the course deliverables?
- Outline the importance of interpreting data accurately.
- Choose the most appropriate method to report on market research findings.
- Recommend methods to build and maintain ongoing organizational market knowledge.
- Identify new market research and data collection tools that are being utilized by organizations.
- Determine the impact of big data on market research.
- Reflect on how organizations can stay relevant in the evolving environment of market research.
More about this course
- The market research industry is constantly evolving, resulting in new innovations that will impact organizations. It is imperative that your marketing activities stay relevant to maintain a competitive advantage.
- This course will provide you with a comprehensive overview of how to analyze and interpret data accurately, present research findings, and how to retain collected data. You will learn how to effectively communicate your market research insights by mastering the art of storytelling. Through this course, you will explore the future of market research and the impact of the ever-changing marketing industry on organizations. You will have a better understanding of the role of big data and strategies to stay relevant in the field.
Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research at edX Curriculum
Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research
at edX
Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research at edX Faculty details
Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research
at edX
dr james lappeman
Designation : Head of Projects, UCT Liberty Institute of Strategic Marketing University : University of Cape Town
paul egan
Designation : Managing Consultant, UCT Liberty Institute of Strategic Marketing University : University of Cape Town
Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research at edX Admission Process
Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research
at edX
Important Dates
May 25, 2024
Course Commencement Date
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Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research
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