The University of Sydney - Design-Led Strategy: Design thinking for business strategy and entrepreneurship
- Offered byCoursera
Design-Led Strategy: Design thinking for business strategy and entrepreneurship at Coursera Overview
Duration | 20 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
Design-Led Strategy: Design thinking for business strategy and entrepreneurship at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Intermediate Level
- Approx. 20 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Design-Led Strategy: Design thinking for business strategy and entrepreneurship at Coursera Course details
- This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments.
- The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ?stuck? in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges.
- We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ?design strategy? is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas.
- We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia?s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank?s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization.
Design-Led Strategy: Design thinking for business strategy and entrepreneurship at Coursera Curriculum
What is design-led strategy?
Introduction to the course
Introduction to design thinking
Introduction to corporate strategy
Introduction to design strategy: corporate strategy meets design thinking
The Ubank & Swiss Re stories
The design strategy framework Part 1
The design strategy framework Part 2
About this course
Design Strategy course case studies: UBank and SwissRe
Worksheet 1: Your chosen organisation - instructions
Reading list - Module 1
Module 1 practice
Worksheet 1: Your chosen organisation - submission
Primary market research and problem statement definition
Understanding the problem - do you have a headache or a migraine?
Who is your customer? Developing customer personas
The UBank/ Swiss Re experience - market research
What is a problem definition statement?
Worksheet 2: Problem Definition Statement - instructions
Worksheet 3: Customer persona - instructions
Worksheet 4: Point of View Statement - instructions
Reading list - Module 2
Module 2 practice
Worksheet 2: Problem definition statement - submission
Worksheet 3: Customer Persona - submission
Worksheet 4: Point of View Statement - submission
Prototyping and product ideation
What do we mean by prototype?
Defining your minimum viable product
High fidelity prototype vs low fidelity prototype
Testing your prototype on end-users and soliciting their feedback
Ideation
The UBank/ Swiss Re experience - prototyping
Worksheet 5: Designing a minimum viable product - instructions
Worksheet 6: Live testing of prototype - instructions
Reading list - Module 3
Module 3 practice
Worksheet 5: Designing a minimum viable product - submission
Worksheet 6: Live testing of prototype - submission
Design-led strategy in practice: Corporate case studies
Design strategy in the corporate context
Building real products using design strategy principles
Iterating and ideating using customer feedback
Embedding design strategy within business strategy
Reading list - Module 4
Module 4 practice
Course wrap-up
Design strategy in practice: Conclusion
Course conclusion
Reading list - Module 5
Design-Led Strategy: Design thinking for business strategy and entrepreneurship at Coursera Admission Process
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