University of Virginia - Design Thinking: Discovery Tools
- Offered byCoursera
Design Thinking: Discovery Tools at Coursera Overview
Duration | 14 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Design Thinking: Discovery Tools at Coursera Highlights
- Earn a Certificate upon completion
Design Thinking: Discovery Tools at Coursera Course details
- In this course, you will learn to use the most important tools from the field of human-centered design to generate ideas: stakeholder mapping, journey mapping, personas, value-chain analysis, the job-to-be-done, ethnographic interviews, and more
- Learn to connect with your customers on a human level, to get beyond what they say and observe what they do
- Developed at the Darden School of Business at the University of Virginia, the courses sees a team of design experts join Jeanne Liedtka to explore some of these critical tools that will spark your creativity and help you discover more about your potential clients
Design Thinking: Discovery Tools at Coursera Curriculum
Stakeholder Map
Intro to Discovery Tools
Becoming Creative
Stakeholder Mapping Overview
Stakeholder Mapping Example
Tool Workshop Stakeholder Mapping
The FDA Story
Course Overview and Requirements
Welcome to Week 1
Project Activity - Stakeholder Map
Week 1 Quiz
Job to be Done and Ethnographic Interviews
Reframing using Job to be Done
Job to be Done Two Components
Ethnographic Interviewing
Tools in Use- Framing at the Mayo Clinic
Tools in Use- Framing in Hospital Settings
Tools in Use- The Job to be Done at Pfizer
KINGWOOD Overview
KINGWOOD Defining the Problem
KINGWOOD Adapting Research Tools
KINGWOOD Involving Key Stakeholders
KINGWOOD Using Visualization
KINGWOOD Developing Empathy
Welcome to Week 2
Project Activity - Job To Be Done
Project Activity - Ethnographic Interviews
Week 2 Quiz
Journey Map
Journey Maps and Unmet Customer Needs
Four Things to Know About Journey Maps
Journey Map Example- The Whole Aquarium
More Journey Map Examples
Journey Map How To, 6 Steps
A Closer Look- Journey Maps for Retirement
Tools in Use Journey Mapping for the A ha Moment
Welcome to Week 3
Week 3 Quiz
Personas
Why Develop Personas
Persona Snack Food Example
Personas and the Two by Two
Combining Personas and Journey Maps
Tools in Use Personas in Leisure Learning
Tools in Use Personas and Branding Kate!
Welcome to Week 4
Project Activity - Personas
Week 4 Quiz
Value Chain Analysis
Value Chain Background and Steps
Value Chain Personal Computing Example
Welcome to Week 5
Project Activity - Value Chain Analysis
Week 5 Quiz
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?
Design Thinking: Discovery Tools