Develop in-demand marketing skills
- Offered byedX
Develop in-demand marketing skills at edX Overview
Develop in-demand marketing skills
at edX
MicroMasters® Program in marketing in a Digital World
Duration | 36 hours |
Mode of learning | Online |
Schedule type | Self paced |
Difficulty level | Intermediate |
Credential | Certificate |
Develop in-demand marketing skills at edX Highlights
Develop in-demand marketing skills
at edX
- Start instantly and learn at your own schedule.
- Career Building Sessions
- Pursue a Verified Certificate to highlight the knowledge and skills you gain
- Self paced Course
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Develop in-demand marketing skills at edX Course details
Develop in-demand marketing skills
at edX
Skills you will learn
What are the course deliverables?
- In this program, learners will engage in problem solving and analytical thinking, gaining expertise in creating and sustaining a brand
- Marketing through digital channels, such as social media
- Consumption behaviour across buying contexts
- Marketing metrics
- Digital brand engagement
- Digital brand reputation management.
More about this course
- Over the next decade, marketing jobs are projected to grow faster than the average for all occupations. In this era of digital disruption, companies are increasingly focused on digital marketing, creating heightened demand for a specialised skill set.The Marketing in a Digital World MicroMasters program equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem solving and analytical thinking, gaining expertise in: Creating and sustaining a brand; Marketing through digital channels, such as social media; Consumption behaviour across buying contexts; Marketing metrics; Digital brand engagement; Digital brand reputation management.
Develop in-demand marketing skills at edX Curriculum
Develop in-demand marketing skills
at edX
Digital Branding and Engagement
Reputation Management in a digital world
Buyer Behaviour and analysis
Strategic Brand Management
Online Marketing Strategies
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