Developing Ideas and Content for your Digital Strategy
- Offered byFutureLearn
Developing Ideas and Content for your Digital Strategy at FutureLearn Overview
Developing Ideas and Content for your Digital Strategy
at FutureLearn
Gain the skills to generate effective content that targets your audience, aligns with your strategic goals, and sets you apart.
Duration | 4 weeks |
Total fee | ₹3,719 |
Mode of learning | Online |
Difficulty level | Beginner |
Credential | Certificate |
Developing Ideas and Content for your Digital Strategy at FutureLearn Highlights
Developing Ideas and Content for your Digital Strategy
at FutureLearn
- Earn a certificate from University of Adelaide
Developing Ideas and Content for your Digital Strategy at FutureLearn Course details
Developing Ideas and Content for your Digital Strategy
at FutureLearn
Skills you will learn
More about this course
- While many businesses focus solely on visibility, success is crafting targeted and impactful content.
- On this four-week course from the University of Adelaide, you'll master the art of generating high-quality, strategic content from concept to creation.
- Through inspiring exercises and real-world examples, you'll learn how to develop a content strategy that resonates with your target audience, increases engagement, and drives meaningful results.
- Whether you're a marketer, content creator, or business owner, this course will equip you with the skills to create compelling content that captivates your audience and achieves your objectives.
- You'll start by discovering the relationship between your content and digital strategy.
- Within this, you'll learn how to ensure your digital content seamlessly reflects your overarching business strategy.
- You'll also discover the importance of making sure your content is strategic and how you can source the right strategic content for your business.
- Next, you'll learn how to develop your content by mastering brainstorming techniques.
- You'll be armed with practical ways to brainstorm and generate ideas that align with your strategic goals. These skills will become your toolkit for turning concepts into tangible content.
- Finally, you'll learn how to bring your ideas to life as you start to build your content.
- Within this, you'll unpack the art of storytelling to learn how to create content that stands out and resonates with your audience.
- By the end of the course, you'll have the expertise to produce captivating content that aligns with your digital strategy.
Developing Ideas and Content for your Digital Strategy at FutureLearn Curriculum
Developing Ideas and Content for your Digital Strategy
at FutureLearn
Planning your content
Getting started
Introduction to Week 1
Content and your digital strategy
Why your content needs to be strategic
Assessment
Bringing it all together
Developing your content
Introduction to Week 2
Brainstorming the content you need
Discovering sources of content you already have
Assessment
Bringing it all together
Building your content
Introduction to Week 3
The creative process
The production process
Content curation
Assessment
Bringing it all together
Connecting your content
Introduction to Week 4
Connecting your content to your audience
Connecting your content to the business
Connecting your content to future content
Assessment
Bringing it all together
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