University of Maryland - Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
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Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship at Coursera Overview
Duration | 8 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 1 of 4 in the Entrepreneurship: Launching an Innovative Business Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Approx. 8 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Chinese (Simplified), Italian, Portuguese (Brazilian), Vietnamese, German, Russian, English, Spanish
Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship at Coursera Course details
- This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital.
- Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to:
- * Identify and analyze entrepreneurial opportunities;
- * Enhance your entrepreneurial mindset;
- * Improve your strategic decision-making; and
- * Build innovative business models.
- Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future.
- With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.
Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship at Coursera Curriculum
Introduction to Innovation and Entrepreneurship
Preview of the Course
Introduction to the course
What is entrepreneurship?
Who is an entrepreneur?
Entrepreneurship, creativity, & innovation
The world's most innovative companies
Types of innovation
Entrepreneurs and strategic decisions
The opportunity analysis canvas
Welcome to Developing Innovative Ideas for New Companies
Meet Dr. James V. Green
Connect with your Classmates
Earn a Degree Online in Entrepreneurship and Innovation
Our book for the course
Reading: The Opportunity Analysis Canvas
Slides
"The Innovator's Dilemma" by Clayton Christensen
"Out of Our Minds: Learning to be Creative" by Ken Robinson
Entrepreneurial perspective
Entrepreneurial Mindset, Motivations, and Behaviors
Introduction to entrepreneurial mindset, motivations, and behaviors
Entrepreneurial mindset
Guest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com
Entrepreneurial motivations
Guest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur?
Entrepreneurial behaviors
Risk taking in entrepreneurial decision-making
Risk, uncertainty, and stakeholder involvement
Reading: The Opportunity Analysis Canvas
Slides
The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan
Entrepreneurial mindset, motivations, and behaviors
Industry Understanding
Introduction to industry understanding
Knowledge conditions
Demand conditions
Industry lifecycle
Industry structure
Competitive advantage
Learning curve
Complementary assets
Reputation effects
Reading: The Opportunity Analysis Canvas
Slides
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber
Industry analysis
Customer Understanding and Business Modeling
Introduction to customer understanding
Macro changes that increase new venture opportunities
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together?
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government?
Exploring real market needs
Satisfying real market needs
Strategic positioning
Strategic planning
Value innovation
Opportunity identification
Bonus Lecture: Business Models from the Classroom
Reading: The Opportunity Analysis Canvas
Slides
"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne
Earn a Degree Online in Entrepreneurship and Innovation
Customer analysis
Business plan evaluation
Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship at Coursera Admission Process
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