The University of Adelaide - Developing Your Marketing Strategy
- Offered byFutureLearn
Developing Your Marketing Strategy at FutureLearn Overview
Developing Your Marketing Strategy
at FutureLearn
Plan and perfect your marketing strategy to boost the profitability of your business with the University of Adelaide.
Duration | 4 weeks |
Total fee | ₹2,763 |
Mode of learning | Online |
Credential | Certificate |
Developing Your Marketing Strategy at FutureLearn Highlights
Developing Your Marketing Strategy
at FutureLearn
- Complete 90% of course steps and all of the assessments to earn your certificate
Developing Your Marketing Strategy at FutureLearn Course details
Developing Your Marketing Strategy
at FutureLearn
Skills you will learn
More about this course
- Thinking ahead and planning effectively is the only way to guarantee your brand hits its mark. On this four-week course from the University of Adelaide, you’ll learn how to build a well-thought-out marketing strategy from the planning phase through to implementation.
- Focussing on professional skills and practical case studies, you will learn how to reach the right audience with the right marketing tools and channels.
- Week 1 of the course will consider of marketing. You will discuss where your brand sits in the market, and determine which audiences it should be reaching.
- You will understand the importance of positioning and demographics for any marketing strategy.
- Once you know who your target audience is, you need to decide how you communicate with them.
- Guided by your course leader, you will develop your brand essence, tone of voice, and key messages. You’ll learn how to turn those messages into clear and compelling marketing content.
- In the last week of the course, you’ll put theory into practice and learn how to implement your chosen strategy. You will review a range of communication channels and select those best suited to your brand.
- You will finish the course with a watertight marketing strategy and all the skills you need to implement it in your business.
Developing Your Marketing Strategy at FutureLearn Curriculum
Developing Your Marketing Strategy
at FutureLearn
Why?
Getting started
Introduction to Week 1
What is marketing strategy?
Setting goals and objectives
The challenges of marketing
Assessment
Bringing it all together
Who?
Introduction to Week 2
Who are you?
Who are they?
How do you target your audience?
Assessment
Bringing it all together
What?
Introduction to Week 3
What are your messages?
Channels
Risks and resources
Assessment
Bringing it all together
How and when?
Introduction to Week 4
The final stage of your strategy: evaluation
Implementing your strategy and plan
Reviewing your strategy
Assessment
Bringing it all together
What's next?
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Developing Your Marketing Strategy