Digital Advertising and Marketing 101
- Offered byAlison
Digital Advertising and Marketing 101 at Alison Overview
Digital Advertising and Marketing 101
at Alison
Beginners will be taken through all the crucial basics of digital marketing and online advertising in this free course
Duration | 3 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Digital Advertising and Marketing 101 at Alison Highlights
Digital Advertising and Marketing 101
at Alison
- Earn a certificate of completion from Alison
Digital Advertising and Marketing 101 at Alison Course details
Digital Advertising and Marketing 101
at Alison
Skills you will learn
Who should do this course?
- For business owners who want to promote their services or products online
- For website owners who want to improve traffic to their sites
What are the course deliverables?
- Explain the Interactive Advertising Bureau (IAB) and its guidelines
- Identify how ads are measured and the most common standard sizes set by IAB
- Analyze video ads based on the video types, common length, player types and completion rate
- Identify ads that can get messages across to the target audience in a specific model
- Categorize the buying models and the general price ranges of each digital ad
- Define cookies and various types of targeting
- Know which data are collected from cookies
- Discuss what metrics are generally tracked and what standard benchmarks are
- Analyze reporting metrics based on the publisher display, rich media, video and social media
More about this course
- In this free online course, you will be introduced to the basics of digital advertising and marketing
- You will learn the basics of digital media and the influence of online marketing and advertising on businesses
- By the end of this course, you will have a solid grasp of the different types of digital ads, advertising partners, buying processes and the process of reporting ads
- This course explains in detail the strategy and techniques used in bringing your business to life through marketing and advertising
- You will learn about the various forms of online advertising such as publisher direct and be familiarized with key advertising exchanges, advertising networks and trade desks
Digital Advertising and Marketing 101 at Alison Curriculum
Digital Advertising and Marketing 101
at Alison
Digital Ads And Digital Ads Ecosystem
Digital Ads And Ads Ecosystem- Learning Outcomes
Introduction To The Digital Space
The Interactive Advertising Bureau (IAB)
The Digital Advertising Ecosystem
Digital Ads And Ads Ecosystem- Lesson Summary
Digital Marketing And Reporting
Digital Marketing And Reporting - Learning Outcomes
Buying The Ads
Ad Targeting
Ad Serving And Reporting
Digital Marketing And Reporting - Lesson Summary
Course Assessment
Digital Advertising And Marketing 101 - Course Assessment
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