Digital Advertising and Marketing 201 

Distinguish programmatic advertising from the traditional form of advertising

Analyze how mobile is different from desktop and laptop devices

Discuss mobile trends

Describe the process of the traditional waterfall advertising method

Distinguish between Amazon's solution to bidding and that of Google

Discuss the future of digital advertising and marketing

Outline the four main types of data needed by an advertiser

List the laws and privacy that surround the collection of data needed by advertisers

Discuss data management platforms (DMP)

Recall the services offered by verification companies

List the ways in which bots make more money for websites

Define real-time bidding (RTB) and the standard development kit (SDK)

Digital marketing is a huge industry which if used right can take a business from zero to a hundred in no time

This online digital marketing certification on digital marketing and programmatic advertising gives a more in-depth explanation of the complex world of digital marketing and advertising and explores the procedures that occur every day to deliver trillions of ads on billions of digital devices including ad fraud and viewability