Mobile Marketing Online Courses & Certifications

Choose Top Mobile Marketing Online Courses to Level Up

Mobile marketing is a vital strategy for any brand that shifts to or continues to be digital. Statista’s Digital Market Outlook estimated that the global ad spending for mobile would be 51% in 2023, which valued at USD 360 billion dollars. For desktop advertising, the spending have been getting lower - about 49%. In 2024, mobile ads spending will be USD 400 billion. 

If you have been in the marketing space for a while, upgrading your career with mobile marketing certifications is best. Some of these courses go in-depth on many topics. These can include choosing the best platforms, knowing which app features improve customer experience, and providing location-based services.

Why Learn Mobile Marketing?

Mobile marketing is beneficial for various purposes, both for businesses scaling up and/or marketers looking for career growth. 

1. Mobile usage has surpassed desktop usage. This is mainly because of technological convergence, smartphone boom, and internet penetration. Such trends make mobile marketing a crucial aspect of a marketing strategy.
2. There is more engagement rate on mobile. A Data.ai report mentioned the time spent on apps is 5.5 hours in major markets in Q1 of 2023. This shows that people increasingly rely on mobile devices to access information, communicate, and shop.
3. With an appropriate course on mobile marketing, you have more credibility and industry expertise to stand out. There are currently more than 30K job postings alone on Naukri platform under mobile marketing.
4. You will find a variety of specialisation requirements from top companies looking for Account Executives, Mobile App Chief Managers, and the like.  Top roles, such as Mobile Marketing Managers, earn around INR 19 Lakhs annually (AmbitionBox).  

These are some significant reasons why we recommend you take up a mobile marketing certification. 

How to Start Your Career in Mobile Marketing?

Here is a brief step-by-step guide to starting your career as a mobile marketing professional. 

1. Start by learning the basics of mobile marketing, including mobile advertising, mobile apps, mobile web optimisation, and SMS marketing. Top vendors on our platform have partnered with renowned institutes, such as the University of California. So go for mobile marketing courses that come with some international university credo. 
2. After completing your mobile marketing course with a certificate and university accreditation, look for opportunities to gain practical experience. This could include internships, freelance work, or working on mobile marketing campaigns for a business or non-profit organisation.
3. Attend industry conferences, join professional organisations, and network with other mobile marketing professionals on social media. This can help you stay up-to-date on the latest trends and connect with potential employers or clients.
4. Focus on developing the specific skills required for mobile marketing, such as data analysis, mobile app development, mobile UX design, marketing automation, and social media marketing.
5. As you gain experience in mobile marketing, create a portfolio of your work to showcase your skills and accomplishments. This could include case studies, examples of mobile campaigns, and analytics reports.

Top Online Mobile Marketing Course Providers

Popular Mobile Marketing Courses 

Advanced Mobile Marketing on Simplilearn

This short but valuable course on mobile marketing features 12 sections with great insights into interconnected areas, including augmented reality, website responsiveness for mobile, and analytics. 

Recommended For: Beginners to Intermediates in Digital Marketing

Mode of Teaching: Self-paced, online

Prerequisite: None, but basic knowledge of digital marketing will help

Mobile Marketing, Optimization Tactics, and Analytics on Coursera

Faculty of the University of California and Coursera offers this rigorous 4-week course with certification in mobile marketing. You will learn how industry experts strategise and analyse tactics for improving the mobile experience!

Recommended For: Complete beginners to intermediates

Mode of Teaching: Self-paced, online

Prerequisite: None

Top Free Mobile Marketing Courses 

You will find various mobile marketing courses for free. Some course providers, such as Alison and Simplilearn, offer free certifications after completing and passing assessment tests. On the other hand, you have Coursera and edX, offering free enrolments but requiring fees for exams and certificates. 

Tips on How to Choose the Best Online Mobile Marketing Courses

1. The first step in choosing the best online mobile marketing courses is to find reputable providers. Look for well-known, established online learning platforms, universities, or training providers with a track record of delivering high-quality courses. For instance, the University of California is a reputed institute with a top instructor. 
2. Once you have identified a few reputable providers, take a closer look at the course content. Ensure the course covers all the essential topics in mobile marketing, including mobile advertising, mobile search, mobile social media, and mobile analytics.
3. Different courses have different formats, and you should choose one that suits your learning style. Some courses are self-paced, while others are instructor-led. Some courses have video lectures, while others have interactive quizzes and assignments. And some include everything. 
4. Some courses are designed to be completed in a few hours, while others can take weeks or months. Consider your schedule and the time you have available to complete the course before you enrol.
5. Look for reviews from previous students who have taken the course. This will give you a better idea of the course's quality, relevance, and effectiveness.
6. Consider the course fee and ensure that it is within your budget. But, remember that the cheapest course may only sometimes be the best value for money. Sometimes, investing in a more expensive course can pay off in the long run if it delivers better quality education and results.

What is the Eligibility Criteria for Mobile Marketing Online Courses?

There is no special requirement to get into mobile marketing courses. You may, however, need to have a basic idea of what digital marketing is. 

What are the Prerequisites to Learn Mobile Marketing?

It's essential to understand mobile technology, including mobile devices, operating systems, and mobile applications. Experience with mobile advertising, mobile search, social media, and mobile analytics can also be an advantage. 

What Will You Learn from a Mobile Marketing Online Course?

What are the Different Roles in Mobile Marketing?