Digital Advertising and Marketing 301
- Offered byAlison
Digital Advertising and Marketing 301 at Alison Overview
Digital Advertising and Marketing 301
at Alison
This free online course delves into digital marketing basics, location targeting, retargeting and real time bidding
Duration | 3 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Digital Advertising and Marketing 301 at Alison Highlights
Digital Advertising and Marketing 301
at Alison
- Earn a certificate of completion from Alison
Digital Advertising and Marketing 301 at Alison Course details
Digital Advertising and Marketing 301
at Alison
Skills you will learn
What are the course deliverables?
- Discuss some of the advantages of digital advertising
- Analyze the impact of online marketing and advertising
- Describe how location targeting works in marketing
- Identify the different types of research in digital marketing
- Differentiate between a DSP and SSP campaign
- Describe how to set up a Facebook brand page to use for a Facebook Ad campaign
- Recall how to set up a campaign in a Demand Side Platform
- Explain how to set up a mediation group in Google's AdMob
- Explain the history of AdBlocking, trends, and industry response
More about this course
- Learn the basics of online advertising, location targeting, beacons, retargeting, RTB (Real Time Bidding) and all the other ins and outs of digital marketing so you can open new markets and springboard your marketing efforts
- This free online digital marketing certificate begins by introducing you to location targeting: location-based marketing allows organizations to target consumers at a personal level with online or offline messaging based on their physical location
- This digital marketing course analyzes the difference between a demand-side platform and a supply-side platform with the aid of real-life examples of how to set up a campaign on these platforms
Digital Advertising and Marketing 301 at Alison Curriculum
Digital Advertising and Marketing 301
at Alison
Location Targeting And Beacon Targets
Location Targeting And Beacon Targets - Learning Outcomes
Location Targeting
Beacon And Retargeting
Bid Requests & CPM Breakdown
Introduction To Research
Location Targeting And Beacon Targets - Lesson Summary
Basics Of Digital Advertising
Basics Of Digital Advertising - Learning Outcomes
Platform Demos
Contract Negotiations
AdBlocking And Social Listening
Interviews With Industry Experts
Basics Of Digital Advertising - Lesson Summary
Course Assessment
Digital Advertising And Marketing 301 - Course Assessment
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