Digital business - Act on the digital world
- Offered byCoursera
Digital business - Act on the digital world at Coursera Overview
Duration | 11 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Digital business - Act on the digital world at Coursera Highlights
- Reset deadlines in accordance to your schedule.
- Earn a Certificate upon completion
- Start instantly and learn at your own schedule.
Digital business - Act on the digital world at Coursera Course details
- You need to gain a detailed understanding of the main new management paradigms: new marketing approaches, the role of data in data-driven management, large businesses struggle to innovate, etc.
- This will give you precise insight into changes at work. Without precision, it is difficult to understand. Without understanding, it is impossible to act.
- This module will tell you how.
- Week 1 : Big Picture
- Week 2 : Operational Area
- Week 3 : Focus Area
Digital business - Act on the digital world at Coursera Curriculum
Big Picture
Digital Transformation
The new entrepreneurial context
Data & Management
Innovation by large corporations
Readings
Video transcript
Readings
Video transcript
Readings
Video transcript
Readings
Video transcript
Digital transformation
The new entrepreneurial context
Data & Management
Innovation by large corporations : the new oxymoron of the digital era
Operational Area
Acquiring customers online
The art of pitching
Readings
Video transcript
Readings
Readings
Video transcript
Acquiring customers online
The diffusion paradox
The art of pitching
Focus Area
Framing the sharing economy
Marketing: towards continuous consumption
The Double Helix
Readings
Video transcript
Digital marketing: three readings
Readings
Video transcript
Framing the sharing economy
Digital marketing quizz
The Double Helix
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