Digital Business - Capstone project
- Offered byCoursera
Digital Business - Capstone project at Coursera Overview
Duration | 11 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Digital Business - Capstone project at Coursera Highlights
- Earn a Certificate upon completion
Digital Business - Capstone project at Coursera Course details
- In this capstone module, you will study each of these three companies and will in turn be an analyst, a consultant and a manager, depending on the assignment
- You will use the knowledge acquired in the three MOOCs of this specialization to complete your assignments: analyse a digital business process, define and formulate a strategic shift, apply the principles of growth hacking, and more
Digital Business - Capstone project at Coursera Curriculum
PRESENTATION OF THE CAPSTONE MODULE
Presentation
LET'S MAKE LVMH MORE DIGITAL
Presentation of the case study
LVMH Group and products
LVMH know-how
How to get digital (insights from BCG)
A (very) diversified group
Decoding LVMH’s Digital Strategy
How digital impacts LVMH activities
Luxury and online trends
What did the firm eventually
DEEP DIVE INTO HUAWEI
Case presentation
Introduction - Huawei : past and present
(Current) controversies: 5G as a backdoor?
Huawei answers: the founder interview
Step 1 : becoming the leader in China
Step 2 - Going global
Step 3 - Gaining a global B2C position
(Early) controversies
Technical synergies
(optional) Dive deeper
GET THE POWER WITH ENERGYSQUARE
Case Presentation
Energysquare founders interview
CES in Las Vegas
Best of Innovation Award CES 2019
Explanations before starting the case
Energysquare on Kickstarter
Behind the scenes of Energysquare's Kickstarter campaign
Simon Sinek conference
Computex in Taipei
Interview of an expert (part 1)
Interview of an expert (part 2)
Mission 1 / task 1 Designing a landing page
Mission 1 / task 2 Identifying influencers
Mission 2: Explaining B2B strategy
The story continues ...
Advantages and drawbacks of licensing intellectual property rights
Mission 3: Choosing a KPI
Retention is king
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