Lund University - Digital Business Models
- Offered byCoursera
Digital Business Models at Coursera Overview
Duration | 11 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Digital Business Models at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 11 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Digital Business Models at Coursera Course details
- Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.
- We will explore how software developers are not just the innovators but also the decision makers in modern competitive battles from mobile to cloud, and from consumer goods to enterprise software. And we will also explain how developers are the engine of digital business models, using examples from diverse industries ? from healthcare to aviation.
Digital Business Models at Coursera Curriculum
Introduction to Digital Business Models
Lesson 1: How digital challenges traditional management strategy
Lesson 2: What is a business model?
Lesson 3: Digital as a business model
Digital Business Models - Module 1
How Internet companies use digital business models
Lesson 1: How the business models of Apple and Google work
Lesson 2: How the business models of Facebook and Amazon work
Lesson 3: How the business models of Xiaomi and WeChat work
Lesson 4: Asymmetric business models ? creating unfair advantage
Digital Business Models - Module 2
Developers as the new Decision Makers
Lesson 1: Developers ? today's software innovators and decision makers
Lesson 2: The developer platforms landscape
Lesson 3: The languages and motivations of software developers
Digital Business Models - Module 3
Developers as the Engine of Digital Business Models
Lesson 1: From software innovators to resellers
Lesson 2: Developers as product extenders
Lesson 3: Developers as resellers and distributors
Lesson 4: Case studies in the drones and travel industries
Lesson 5: Case studies in the retail and agriculture industries
Lesson 6: Case studies in enterprise sales and gaming industries
Digital Business Models - Module 4
Build your own Digital Business Model
Lesson 1: The recipe for platform and asymmetric business models
Lesson 2: The digital business model canvas
Lesson 3: More examples using the digital business model canvas
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