University of Virginia - Digital Business Strategy
- Offered byCoursera
Digital Business Strategy at Coursera Overview
Duration | 5 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Digital Business Strategy at Coursera Highlights
- Earn a certificate of completion
- Add to your LinkedIn profile
- 4 quizzes
Digital Business Strategy at Coursera Course details
- What you'll learn
- How to assess an organization's digital transformation readiness by analyzing trends, evaluating competitors, and examining unique capabilities.
- How to identify an organization’s position in the competitive lifecycle and anticipate future industry trends to inform strategic decisions.
- How to envision an organization’s desired digital position while ensuring alignment with market trends and organizational strengths.
- How to generate value-creating offerings, develop the necessary capabilities to execute their digital strategy, and secure sustained value.
- Develop your ability to design and implement strategies that will help your company prosper in the digital age
- In this course, developed by the Darden School of Business at the University of Virginia, Professor Mike Lenox will help you understand the critical function of strategic thinking in the digital age, the role of data and analytics in creating value, the challenge of establishing a dominant platform, the impact of digital technologies on competition, and the importance of appropriating value from innovation
Digital Business Strategy at Coursera Curriculum
Rise of the Digital Age
Rise of the Digital Age
Exponential Growth of Three Core Strategies
The Primacy of Data
The Power of Aggregation
The Complementarity Between Prediction and Judgment
The Eternal Challenge of the Strategist
Framework - Setting a Baseline
Course Overview & Requirements
Framework - Setting a Baseline
Rise of the Digital Age
Get to Know Your Classmates
Platforms in the Digital Age
Platforms in the Digital Age
The Criticality of Network Externalities
The Importance of Enabling Technologies
The Rise of Winner Take All Markets
The Quest for Platform Dominance
The Quest for Platform Dominance - IBM vs Apple
The Dynamics of Competitive Lifecycles
Framework - Analyzing the Digital Environment
Framework - Analyzing the Digital Environment
Platforms in the Digital Age
Competing in the Digital Age
Competing in the Digital Age
The Deconstruction of the Value Chain
The New Forms of Value Creation
The Emergence of Novel Business Models
The Evolution in Competitive Positions
The Search for Valuable Positions
Framework - Formulating a Digital Position
Framework - Formulating a Digital Position
Competing in the Digital Age
Appropriating in the Digital Age
Appropriating in the Digital Age
The Folly of Competing on Technology
The Changing Role of Intellectual Property
The Importance of Complementary Assets
The Innovation Imperative
The Return of the Strategist's Challenge
Framework - Specifying How to Capture Value
Framework - Specifying How to Capture Value
Appropriating in the Digital Age
Digital Business Strategy at Coursera Admission Process
Important Dates
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