Digital Business - Understand the digital world
- Offered byCoursera
Digital Business - Understand the digital world at Coursera Overview
Duration | 12 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Digital Business - Understand the digital world at Coursera Highlights
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 1 of 4 in the Digital Business Specialization
Digital Business - Understand the digital world at Coursera Course details
- This MOOC provides a knowledge toolkit for the ongoing digital revolution. You'll discover 10 concepts that are essential for understanding the new mechanisms of digital business and innovation.
- Each concept is explained in its own beautifully designed, content-rich instructional video, along with additional resources for you to explore. The ideas are illustrated with up-to-the-minute case studies and examples from a wide range of industries.
- Week 1 : Why Digital Changes Everything
- Week 2 : Creating Value in a Digital World
- Week 3 : Thinking and Acting Differently
Digital Business - Understand the digital world at Coursera Curriculum
Why Digital Changes Everything
Watch the course video presentation (1')
How to harness the power of digital disruption?
Why the pace of technological change is faster than ever?
Why physical spaces are even more crucial in the virtual world?
Let's break the ice!
Learning outcomes
Professors are there, but you don't see us!
Make the most of this MOOC (assessment, quizz, forums,...)
Readings
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Digital disruption
The pace of digital technological change
Digital third places
Creating Value in a Digital World
Why externalities have become such a powerful lever for value creation?
How to make a profit from free or no-margin products and knowledge sharing?
Why pragmatism, not persistence, wins the digital race?
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Externalities
Digital business models
Strategy in the digital era
Thinking and acting differently
How successful digital entrepreneurs make the most of what they?ve got?
How to guarantee your digital startup fails first time?
Why execution, not ideas, is the key to digital success?
What seed funds see when they look at a digital business?
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Effectuation in a digital world
The key factors of success for startups
The entrepreneurial epiphany
The new rationality of seed funds
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