Digital Channel Planning and E-Commerce Strategy
- Offered byCoursera
Digital Channel Planning and E-Commerce Strategy at Coursera Overview
Duration | 12 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Digital Channel Planning and E-Commerce Strategy at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 2 of 3 in the Digital Marketing Strategy and Planning Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level Recommended for anyone seeking to learn more or upskill in the disciplines of digital strategy formulation, e-commerce, and digital transformation.
- Approx. 12 hours to complete
- English Subtitles: English
Digital Channel Planning and E-Commerce Strategy at Coursera Course details
- Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.
- Research shows that retail customers switch channels during their purchase-decision journey. Many of us research products online at home, or on-the-go using a mobile device, while checking online reviews and comparing prices. The final decision to purchase may happen online, or in a traditional brick-and-mortar store. Omnichannel marketing is a response to modern buying habits, providing consumers with a consistent brand experience across all touchpoints, whether traditional or digital. If you want to understand how marketers plan campaigns to reach consumers at every possible point of contact and how effective digital strategies can help businesses grow and thrive today, this course will help you do so.
- You will learn about cross-media planning and the digital channel mix before diving deeper into topics including digital channel planning, and inbound and outbound channel strategy. After completing this course, you will be able to: -
- ? Use best practices to create an omnichannel marketing strategy with a unified message, voice, and brand and a seamless customer experience
- ? Demonstrate an understanding of the key tactics and strategies associated with inbound channels including social media marketing, content marketing, search engine marketing, and email marketing
- ? Demonstrate an understanding of the key tactics and strategies associated with outbound channels including digital display, video, and YouTube advertising
- This course also covers the critical topic of e-commerce and how to develop an effective e-commerce and social customer service strategy that delivers real value for customers. This is the second course in the Digital Marketing Institute?s Digital Strategy specialization.
- In addition to the course, we would like to give you the opportunity to gain access to additional articles, toolkits, and webinars that can aid you in your studies. Become a free member through the link https://bit.ly/3gmQcPF to unlock these additional resources.
- On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.
Digital Channel Planning and E-Commerce Strategy at Coursera Curriculum
Digital Channel Planning and Inbound Strategy
Inbound and Outbound Marketing
Challenges of Channel Planning
Cross Media Planning
Digital and Traditional Marketing
Digital Channel Mix
Mobile Marketing
Social Media
Brian Lavery on How AccuWeather Uses Social Media
SEO
Conversion Rate Optimization
Paid Search
Email Marketing Overview
Outbound Email Marketing
Inbound Email Marketing
Subscriber Lists
Persona Development and Segmentation
Email Types
Welcome to the course!
Glossary of Digital Marketing Terms
Module Introduction
Digital Channel Types
Components of Digital Marketing
Summary
Content Marketing Strategy
Buyer Personas
Setting Up Social on Key Platforms
Five Key Steps for Creating a Social Campaign
Summary
How Search Engines Work
How to Conduct Keyword Research
Search Engines
Campaign Elements
Summary
Summary
Additional Resources
Practice Quiz
Practice Quiz
Practice Quiz
Practice Quiz
Graded Quiz
Digital Channel Planning and Outbound Strategy
Display Advertising
Digital Display Creative Brief
Digital Display Tactics
The Growth and Importance of Video Content with Sadé Council
YouTube Channel Setup
Video Management
Display Campaign Metrics
Display Campaign Reporting
Google Analytics Reporting
Campaign Optimization
Module Introduction
Display Platforms
Display Ad Formats
Summary
Digital Media Plan Template
Video Upload
Video Analytics
Summary
Video Campaign Reporting
Summary
Additional Resources
Practice Quiz
Practice Quiz
Practice Quiz
Graded Quiz
E-Commerce and Social Customer Service Strategy
E-Commerce Overview
Conversion Rate Optimization
Value Proposition
E-Commerce Revenue Models
E-Commerce Solutions
Key Operational Considerations
Social Customer Service
Social Commerce
Social Customer Service Strategy
Collaborative Strategy Development
Module Introduction
Moving to E-Commerce
Planning E-Commerce Sites
Summary
Customer Experience Framework
Implementation Plan
Summary
Additional Resources
Practice Quiz
Practice Quiz
Graded Quiz
Other courses offered by Coursera
Student Forum
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