QMUL - Digital Consumer Search and Marketing Specialization
- Offered byCoursera
Digital Consumer Search and Marketing Specialization at Coursera Overview
Digital Consumer Search and Marketing Specialization
at Coursera
Duration | 2 months |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Digital Consumer Search and Marketing Specialization at Coursera Highlights
Digital Consumer Search and Marketing Specialization
at Coursera
- Earn a Certificate upon completion
- Skills -Search Engine Marketing (SEM),Digital Marketing Strategy,Content Marketing,Demand Analysis and Conversion,Search Engine Optimization (SEO),Digital transformation,Consumer Experience,Digital Media Channels,Digital Marketing Strategy Planning,Omnichannel Marketing,Differentiation in Digital Marketplace,Viral Marketing
Digital Consumer Search and Marketing Specialization at Coursera Course details
Digital Consumer Search and Marketing Specialization
at Coursera
Skills you will learn
More about this course
- Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels.
- By the end of the specialization, you will have a good understanding of the design and implementation of digital marketing strategies, as well as the importance and use of digital media and tools including:
- Search Engine Optimization (SEO) Content Marketing Social Media Marketing Mobile Marketing Pay Per Click (PPC) Web Analytics
- Email Marketing.
- Applied Learning Project
- Analyse how successfully real-life companies have implemented key relevant topics in their digital marketing strategies. Apply your knowledge in a practical context, through reflective tasks, case studies and creating your own digital marketing plan.
Digital Consumer Search and Marketing Specialization at Coursera Curriculum
Digital Consumer Search and Marketing Specialization
at Coursera
Foundations of Digital Consumer Search and Marketing
Reshaping Consumer Search
Reimagining Consumer Experience
Sensing Consumer Insights
Digital Consumer Search and Marketing Specialization at Coursera Admission Process
Digital Consumer Search and Marketing Specialization
at Coursera
Important Dates
May 25, 2024
Course Commencement Date
Other courses offered by Coursera
– / –
3 months
Beginner
View Other 6715 Courses
Digital Consumer Search and Marketing Specialization
at Coursera
Student Forum
Anything you would want to ask experts?