UIUC - Digital Content Planning and Management
- Offered byCoursera
Digital Content Planning and Management at Coursera Overview
Duration | 13 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Digital Content Planning and Management at Coursera Highlights
- Earn a Certificate upon completion
Digital Content Planning and Management at Coursera Course details
- Learn what it takes to successfully inventory, create, analyze, and manage content for companies of any scale, as well as the process of implementing these systems across organizations
- This practical course is designed for current career-professionals who want to learn how to build a real-world content strategy and a plan to execute it
- You will leave this course with an understanding of how create, manage, review and govern digital content
Digital Content Planning and Management at Coursera Curriculum
Course Orientation
Welcome to Digital Content Planning and Management!
Syllabus
About the Discussion Forums
Updating Your Profile
Orientation Quiz
What is Digital Content Management?
Why do we use Content Management Systems?
A Quick History of Web CMS
What is Content Strategy?
Understanding the Content Lifecycle
What is Digital Asset Management (DAM)?
How to Optimize your Digital Assets
What is Digital Experience Management?
Overview of Discussion: Understanding the Digital Experience
Unlocking Success in Digital Transformations
The Future of Enterprise Content Management: An Unexpectedly Vibrant and Strategic Evolution
New Thinking: Brain Traffic’s Content Strategy Quad
An Introduction to Content Ecosystem Maps
Digital Asset Management: What It Is and Why You Need It
The State of Digital Asset Management in 2022
What is Digital Experience Management? Definition and benefits
Basics of Digital Content Management Quiz
Content Strategy Quiz
Digital Asset Management Quiz
Module 2: Digital Content Audits
What is a Content Audit?
How to Conduct a Content Audit
Discussion Overview: Digital Content Inventory
Who is your Content's Audience?
The Content Lifecycle + Customer Journey
What To Do after a Content Audit
Discussion Overview: Create a Content Map
How to Audit Your Content: Five (5) Essential Steps
How to Perform an In-Depth Content Gap Analysis
Understand your Audience
How to Create Detailed Buyer Personas for Your Business
How to Make Informed Content Decisions by Understanding your Audience
How to Create an Effective Customer Journey Map
What Comes After a Content Audit?
Tagging Guide A Framework for Digital Asset Management
Content Audit Quiz
Understanding your Content's Audience
Revisiting the Content Lifecyle
Module 3: Digital Content Planning
What is a Content Marketing Plan?
How to develop a Content Marketing Plan
How to Create Content (and Sustain and Maintain It)
What Resources do you have for Creating and Managing Content?
A Step-By-Step Guide to Structuring a Digital Marketing Plan.
Seven (7) Ways a Knowledge Bank Improves Content Creation
Five (5) Steps To Build A Powerful Editorial Calendar For Your Business
How Much Budget Do You Need for Content Marketing?
The Nine (9) Core Roles on an Established Content Team
Content Marketing Plan
Content Creation
Module 4: Digital Content Governance
What is Content Governance?
How to Create a Content Oversight Plan
How to Effectively Monitor your Content
How to Ensure the Success of your Content
Digital Content Redux!
Course Outro
The Case for Governance: Retaining Confidence in the Integrity of Your Content
Achieve Long-lasting Content Governance with this Four-step RoadMap
Seven (7) Best Ways to Measure and Improve Content Performance
The Content Performance Matrix: This Simple Diagram Shows What to do Next with Your Content Strategy
Content Governance
Successful Content
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Student Forum
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