Digital Fashion Media
- Offered byFutureLearn
Digital Fashion Media at FutureLearn Overview
Digital Fashion Media
at FutureLearn
Duration | 3 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Digital Fashion Media at FutureLearn Highlights
Digital Fashion Media
at FutureLearn
- Duration 3 weeks
- Weekly study 3 hours
- 100% online Learn at your own pace
Digital Fashion Media at FutureLearn Course details
Digital Fashion Media
at FutureLearn
Skills you will learn
More about this course
- On this three-week course, you'll discover how fashion brands are responding to developments in digital media, and how they will continue to evolve in the future.
- You'll gain specialist insights and content from industry experts and academics from the creators of Vogue, GQ, and WIRED.
- You'll develop a comprehensive understanding of digital marketing and branding strategies utilised by today's top fashion brands. This includes content creation, digital storytelling, social media strategies, and the role of influencers.
- Examining digital media campaigns and how brands create impactful narratives, you'll look specifically at digital storytelling and content creation using blogs, videos, and infographics to attract new customers.
- You'll also form your own ideas around digital fashion media and work on creative pieces of digital content to add to your portfolio.
- Research indicates that budgets for influencer marketing in the fashion and beauty sectors are on the rise.
- The course concludes with a look at the importance of a social media strategy and the role of influencers for fashion brands to help market products more effectively.
- Finally, you'll produce your own social media campaign, solidifying your skills and understanding of how digital media is used in fashion.
Digital Fashion Media at FutureLearn Curriculum
Digital Fashion Media
at FutureLearn
Introduction to Digital Fashion Media
Welcome to Week 1: Getting to Know The Course And Each Other
Evolution of Fashion Media
Introduction to Digital Marketing
The Role of Influencers in Fashion Marketing
Reflection on Brands & Influencers
Storytelling Through Brand Communications
Welcome to Week 2: Brands & Storytelling
Digital Storytelling
Reflection on Digital Fashion Media & Storytelling
Digital Media Campaigns and Brands
Welcome to Week 3: Digital Campaigns & How They Are Created
Social Media Strategies for Fashion Brands
Final Creative Task: Social Media Campaign for Vogue
Reflection on Digital Media
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