Digital Leadership and Digital Strategy Execution
- Offered byCoursera
Digital Leadership and Digital Strategy Execution at Coursera Overview
Duration | 11 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Digital Leadership and Digital Strategy Execution at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 3 of 3 in the Digital Marketing Strategy and Planning Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level Recommended for anyone seeking to learn or upskill in the disciplines of digital leadership, digital strategy execution, and digital transformation.
- Approx. 11 hours to complete
- English Subtitles: English
Digital Leadership and Digital Strategy Execution at Coursera Course details
- Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.
- The ability and willingness to strategically adopt digital initiatives to support business goals has never been more critical to an organization?s survival than it is today. If you want to better understand the knowledge, skills, and behaviors demanded of digital leaders as well as the forces driving and transforming businesses today, this course will help you do so.
- You will learn to use techniques to develop and hone your strategic thinking skills and develop skills to help you transition smoothly from a senior or management role to a leadership role. After completing this course, you will be able to: -
- ? Demonstrate an understanding of how an iterative approach to Customer Experience (CX) design can improve an organization?s performance
- ? Use best practices for recruiting, training, and developing digital marketing personnel
- ? Demonstrate an understanding of how to combine an optimal channel and budget mix, supported by a paid media and campaign action plan, to execute a digital marketing strategy
- ? Recognize the types of risks associated with digital and why businesses need to protect against them
- This course also covers the key concepts, actions, and behaviors that underpin effective digital leadership in business. You will learn about the key international data protection and data privacy laws applicable to digital campaigns and the risks associated with digital, as well as effective strategies to mitigate the risks. This is the final course in the Digital Marketing Institute?s Digital Strategy specialization.
- In addition to the course, we would like to give you the opportunity to gain access to additional articles, toolkits, and webinars that can aid you in your studies. Become a free member through the link https://bit.ly/3gmQcPF to unlock these additional resources.
- On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.
Digital Leadership and Digital Strategy Execution at Coursera Curriculum
Strategic Thinking and the Customer Experience (CX)
Understanding Strategic Thinking
Benefits of Strategic Thinking
Characteristics of Strategic Thinking
Future-basing
The Basics of CX
Key Concepts of Customer Experience
The Impact of CX on Performance
Increasing Performance with CX
The Value of Rapid Prototyping
Ongoing Data Insight
Welcome to the course!
Glossary of Digital Marketing Terms
Module Introduction
Summary
Roles and Responsibilities in CX
Summary
An Integrated Product Roadmap
Summary
Additional Resources
Practice Quiz
Practice Quiz
Practice Quiz
Graded Quiz
Digital Marketing Strategy Execution and Management
The Difference Between Managing and Leading
Developing a Leadership Mindset
Developing an Executive Presence
Thinking with A Global Perspective
Recruiting and Retaining Top Talent
Personnel Planning
Training New Employees
Identifying Channels for your Campaign
A Media Plan
Communicating your Results
Influencing Change through Digital Channels (Video Interview)
Module Introduction
Summary
Summary
Developing a Toolkit for achieving Objectives
Executing Your Strategy
Summary
Reflecting and Iterating
Summary
Additional Resources
Practice Quiz
Practice Quiz
Practice Quiz
Practice Quiz
Graded Quiz
Digital Leadership, Strategy, and Data Privacy
Characteristics of Digital Leadership
Implementing a Digital Strategy
Digital Transformation
Digital Strategy Success
Establishing Personal Leadership
Digital Transformation Support
Executive Sponsorship
The Road to Digital Leadership with Alan Coleman (Video Interview)
The Risks with Digital
Data Breaches
Data Protection and Threats
Data Protection and Data Privacy
Legislation and the Use of Digital
Module Introduction
Summary
Summary
Internal and External Risks
Summary
Summary
Additional Resources
Congratulations!
Practice Quiz
Practice Quiz
Practice Quiz
Practice Quiz
Graded Quiz
Digital Leadership and Digital Strategy Execution at Coursera Admission Process
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