UIUC - Digital Marketing Analytics in Practice
4.5 /5- Offered byCoursera
Digital Marketing Analytics in Practice at Coursera Overview
Duration | 20 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Digital Marketing Analytics in Practice at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 3 of 7 in the Digital Marketing Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 20 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Digital Marketing Analytics in Practice at Coursera Course details
- Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients.
- Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world.
- This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Digital Marketing Analytics in Practice at Coursera Curriculum
Course Overview and The Art of Analytics
Welcome to Marketing Analytics in Practice
About Prof Kevin Hartman
Module 1 Introduction
A Plan for Your Analytics Expedition
Identifying Your Business Objective
Data, Data Everywhere
Finding Insights
Getting Your Story Straight
Syllabus
About the Discussion Forums
About the Rubric for Peer Assessment
Getting to Know Your Classmates
Glossary
Module 1 Overview
Module 1 Readings
Orientation Quiz
Lesson 1 Practice Quiz
Lesson 2 Practice Quiz
Lesson 3 Practice Quiz
Lesson 4 Practice Quiz
Lesson 5 Practice Quiz
Module 1 Quiz
Storytelling with Data
Module 2 Introduction
Principles of Dataviz
Sophisticated Use of Contrast
Ensuring Clear Meaning
Applying Visual Polish
Dashboarding
Module 2 Overview
Module 2 Readings
Lesson 1 Practice Quiz
Lesson 2 Practice Quiz
Lesson 3 Practice Quiz
Lesson 4 Practice Quiz
Lesson 5 Practice Quiz
Module 2 Quiz
Bellabeat Case Study
Module 3 Introduction
Plan
Collect
Analyze
Report
Module 3 Overview
Module 3 Readings
Lesson 1 Practice Quiz
Lesson 2 Practice Quiz
Lesson 3 Practice Quiz
Lesson 4 Practice Quiz
Module 3 Quiz
The Future of Analytics
Module 4 Introduction
The Promise of Technology
Technology's Dark Side Part I
Technology's Dark Side Part II
The Implications for Analysts
Gies Online Programs
Module 4 Overview
Module 4 Readings
Congratulations!
Lesson 1 Practice Quiz
Lesson 2 Practice Quiz
Lesson 3 Practice Quiz
Lesson 4 Practice Quiz
Module 4 Quiz
Digital Marketing Analytics in Practice at Coursera Admission Process
Important Dates
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