OU - Digital Marketing Content Creation: Hosting and Measurement
- Offered byFutureLearn
Digital Marketing Content Creation: Hosting and Measurement at FutureLearn Overview
Digital Marketing Content Creation: Hosting and Measurement
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Digital Marketing Content Creation: Hosting and Measurement at FutureLearn Highlights
Digital Marketing Content Creation: Hosting and Measurement
at FutureLearn
- Earn a certificate upon completion
Digital Marketing Content Creation: Hosting and Measurement at FutureLearn Course details
Digital Marketing Content Creation: Hosting and Measurement
at FutureLearn
Skills you will learn
What are the course deliverables?
- The role of different content hosting approaches
- Hosting written content
- Hosting audio content, including podcasts
- Hosting video content
- Using hosting platforms for measuring content
- Using web analytics (Google Analytics) for measuring content
- Using analytics for content optimisation and testing
More about this course
- In this two-week course, you’ll gain a simple step-by-step guide to hosting, publishing, and measuring a range of content types using practical examples of tools and techniques
- On this course, you’ll learn about different content hosting approaches, the pros and cons of each, including hosting written, audio, and video content, and how to get the most from your content and overcome the practical challenges of reaching your target audience
- You’ll also explore how to measure your content marketing and interpret reports using content hosting platforms and web analytics, such as Google Analytics
- Then, you’ll discover how to use this data to identify opportunities to test and optimise content
- By the end of this course, you’ll know how to host and measure different forms of written, audio, and video content and develop an iterative approach to content marketing that leads to ongoing improvements
Digital Marketing Content Creation: Hosting and Measurement at FutureLearn Curriculum
Digital Marketing Content Creation: Hosting and Measurement
at FutureLearn
Hosting content to maximise reach and engagement
Welcome to the course!
Hosting written content
Hosting audio content including podcasts
Hosting video content
Week 1 review
Optimising content using platform and web analytics
Welcome to the week
Using hosting platforms for measuring content
Using web analytics to gauge the success of your content
Using analytics for content optimisation and testing
Week 2 review
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